OTT players beef up content line-up with slew of Originals this summer

The OTT (over-the-top) space has been gaining rapid momentum and the entry of new players has intensified the competition. With this, OTT players are now seeing an increase in viewership and subscriptions. 

Given the good traction for original content on the OTT platform, there are more frequent new releases seen especially in the month of March. The shows are increasingly spanning diverse genres – thriller, romance, comedy, drama, action and even food-related shows.  

Adgully takes a look at some of the shows that hit the digital screens in April 2018, with more to follow…

Married Women Diaries – Phase 2

After the phenomenal success of the first edition, SonyLIV is back with the second phase of its popular original web series - Married Woman Diaries. The new series takes on the life of new parents as they move into the next phase of their married life. The first season of ‘Married Woman Diaries’ revolved around how Shweta deals with the changes in her husband post their marriage; while ‘Married Woman Diaries - Phase 2’ will focus on the lives of Shweta and Rishi on becoming parents. The story is inspired by real life situations of modern couples and the different phases of relationships. Life of couples is very different when they are newly married and then becoming parents is the next phase and hence the show is also named  Phase 2.

Utsaha Ithihasam

ZEE5 launched Utsaha Ithihasam, the first Malayalam drama series from their Originals collection. Utsaha Ithihasam revolves around the lives of Kristo Kurishuparambil, a filmmaker, and Nitin Rajendran Ambili, a software engineer, who have been friends since school. The series captures the bizarre circumstances the duo is confronted by as they seek a higher plane for a sweet revenge against the unfair world. The series is live and available for binge watching exclusively on ZEE5. 

Where the Heart is

Leading paint and décor brand Asian Paints, in its second season of the web series brings us closer to homes of the stars we only see from a distance. After a successful Season 1, this latest season attempts to unravel the mysteries of celebrity homes and get to know them for the people they really are. With this web series the viewers will not only get to tour through the homes of the celebrities but also hear them share their stories, their lives, their families, what they do when they are not working and  much more.

Galti Se Mis-Tech

Shivam & Dhara are a generation Y couple with technology in their DNA. Their cute and fun relationship thrives on their smart phones. Everything is fun & games until a series of technical glitches turn this lovey-dovey bond into a complete madhouse. Watch this short format web series to find out how the two of them sail through this hilarious journey of cute fights! Go and watch this adorable couple on ALTBALAJI

House Proud Season 2

On popular demand, SonyLIV is thrilled to bring back its first non-fiction web-series, House Proud 2, co-produced by SonyLIV and Jossbox. Focusing on smart space transformations, the show features 6 authentic home owners from across India, each with their unique stories and visions which they want reflected in the spaces they provide. The 6-episode series go live every Friday and features young talented designers who with their unique aesthetic sense and chaotic work styles reveal a certain method to the madness as they transform these spaces for the first time.

Twisted 2

The part 2 of the famous web series Twisted will go live on April 25, 2018. Produced by Vikram Bhatt and JioCinema, the show will premiere on the recently launched OTT VB on the Web and also on JioCinema. Twisted 2 this time will tell the story of Aliya Mukherji who is framed in the murder of her boyfriend Vinod.

High Jack

High Jack is a story that revolves around a bunch of first-time hijackers trying to hijack a plane. The first-timers along with the passengers accidentally get high, and that result in a series of very funny, whacky series of events. The series will launch on April 20, 2018. Bollywood banner Phantom Films has associated with OTT video service Viu to produce a stoner comedy titled High Jack.

PM Selfiewalli

The new show PM Selfiewalli will go live on April 18, 2018 on AltBalaji. The unique concept tells about Tanya, a young NRI who ends up becoming the India’s Prime Minister. The show features Nityami Shirke, Sayed Raza and others. Beena, known for her roles in TV will be making her web streaming debut.

To Read More Visit Here.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media