On counting day, ABP records 2.1 mn active users on their digital platform
With the vision to keep #Deshkorakheyaagey, ABP News garners highest ever traction, attracting maximum visitors through its digital platform during the counting day, for the 2019 elections.
The paradigms presented during the counting day shows consistent increase in the consumption pattern of news on the digital front resulting in huge traffic for ABP on all media digital platforms - Website, YouTube, Mobile App. On the counting day, ABP APP recorded 2.1 Mn active users with 52 Mn Screen views achieved on the result day. Not only this, ABP Website recorded an outstanding 20 Mn unique visitors, 75.2 Mn Page views & 0.55 Mn concurrency significantly bolstering the digital views of ABP digital.
ABP Live News App has registered a new high of 7.5 lakh New App Installs being recorded in a single day. (As per AdGyde Analytical tool, 11 Dec 2018)
Mr. Avinash Pandey, COO, ABP News said “With the increasing demand of content on digital platforms, we have exponentially increased our focus on Digital, validated by the game changing numbers that we have garnered. During the counting day, ABP live app achieved a milestone of 2.1 mn active users and ABP website recorded 75.2 mn visitor on the result day. It is a new record for any App in Indian News segment and with these record-breaking numbers, we have successfully reset the benchmark in digital space for live events such as the counting day
He further added, “There is a significant increase in the viewer base of ABP, a result of our adaptive business initiatives and extensive editorial coverage especially during counting days - which is the highest recalled election programme in the country. So, when it comes to news and information that matters, ABP News and ABP News digital are the most preferred source of news and information for the viewers. “