Offbeat: Swati Nathani – fascinated by Mister India’s superpower

In our constant endeavour to give our readers content that is a little ‘hatke’ from the trade media norm, Adgully has been coming out with Special sections like The W-Suite, Ad Land’s Young Guns, Spirit W and ‘Offbeat’. 

Our newest offering, ‘Offbeat’, seeks to give a glimpse of the lesser known facets of our very well-known industry leaders. We present, in the industry leaders’ own words, an interesting read on areas that are not usually highlighted in regular media coverage – be it about their childhood days, secret skills that they possess, how they unwind from their hectic schedules, and much more. 

Swati Nathani, Chief Business Officer, Team Pumpkin, is the life and breath of Team Pumpkin, a digital marketing agency. She is based in Mumbai and looks after Digital Marketing and PR wing of Team Pumpkin. She has a decade of experience in Retail Marketing, Branding, Operations, Research, Analytics and the Social Media. 

She truly understands the tremendous potential that digital world offers. Her aim is to make sure that Team Pumpkin utilises all the social media platforms in every possible way to leverage every opportunity for digital marketing. 

Prior to her digital journey, she has witnessed emerging consumer class in India. Nathani completed her graduation in computer applications and mastered in Fashion Management Studies from NIFT. She has been an active part of the core group at India’s largest retailer, Future Group’s Business Intelligence team and worked her way up to heading India Retail operations for global shoe brand Clarks. She also garners the experience of working with the world’s leading consulting agency, McKinsey for shaping Pantaloons strategy and implementation to enhance it as a profitable format. 

Her work has been acknowledged and recognised by many in the industry. She was recognised as one of the 50 Most Talented social media professionals by CMO Asia. Due to her immense experience, she was also invited to be a panel member in COINS conference held in Singapore in 2016. One more title was added to her credit; recently she received the Femina Super Achiever title. 

How were you as a child and which childhood trait do you still possess?
I was a little shy and introvert as a child and I think I still possess that trait. 

Which superhero did you look up to as a kid and why? Which superhero power you wish you possessed?
I was a huge Mister India fan back then and even today, the power to go invisible fascinates me. 

What is your biggest fear and how do you face it?
My biggest fear is not being able to express or communicate what I really think or feel. I try to be more expressive and explicit, both in my professional and personal life, and even at the slightest doubt, I end up over explaining myself. 

A skill you possess that no one knows about?
I am an expert Handwriting Analyst. 

What would one find in your playlist?
Really random songs, where ‘Ajeeb Daastan hai Ye’ is followed by ‘Despacito’. 

Your go-to activity to relax?
Sleeping or catching on some TV series which is not ‘Game of Thrones’. 

What is the greatest lesson that you have learnt from life so far?
Worries do not lead anywhere. In the end, your efforts are all that matter. 

A social cause that you are most passionate about?
There are many – from climate change to old age care. But, the one cause I really care about is getting the geniuses in our society their due credit, irrespective of their social backgrounds. 

What’s the one thing you would like to change about yourself?
I would like to be less restless. I would also like to learn to say ‘No’ more frequently. 

If not the Chief Business Officer at Team Pumpkin, what would you have been? 
I think I would be at a senior position in any of the corporate offices. I would like to think that even there, I would be helping the brands with my creative thought process and business acumen.


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