New PediaSure TVC highlights the importance of nutrition for better immunity

Monsoon season brings with it sheer joy to children as it means respite from the summer heat. However, the change in weather conditions from hot to humid also brings with it a fair share of illnesses in children. Global healthcare company, Abbott, has unveiled its latest PediaSure™ TVC “TUG of WAR” that focuses on the important role nutrition plays in maintaining a child’s immunity during seasonal shifts.

The initiative stems from the fact that the nutrition needs of a growing child changes with changing seasons, and thus complete and balanced nutrition is necessary to support growth and immunity.

Amal Kelshikar, MD & GM – India Region for Abbott’s nutrition business shared, “We understand parents want their children to be healthy so they don’t miss school or play time. Changing seasons often lead to a higher risk of infections, especially in children with low immunity. Through this TVC, we highlight how PediaSure meets the needs of a child’s complete nutrition, providing support for immunity and growth. PediaSure is the number one brand recommended by paediatricians around the world for children with nutritional gaps and is a scientifically proven health drink to improve linear growth without excess weight gain in children at nutritional risk."

Paired with a healthy diet, two servings of PediaSure, go a long way in supporting immunity, cognitive and physical development in children who have nutritional gaps or are behind in growth. PediaSure is available in four flavors – Vanilla Delight, Premium Chocolate, Kesar Badam, and Cookies & Cream to appeal to children’s kids taste preferences.

Credit List

Client: Abbott Healthcare Pvt. Ltd.

Agency: Leo Burnett, India Chief Executive Officer, Leo Burnett South Asia & Publicis Communications India: Saurabh Varma

Chief Creative Officer (South Asia) & Managing Director: Rajdeepak Das Chief Strategy Officer (South Asia) & Managing Director: Dheeraj Sinha

Executive Director & Branch Head (Mumbai): Rakesh Hinduja

Executive Vice President & Head of Planning (Mumbai): Ajeeta Bharadwaj Associate Vice President: Vanita D’mello

Executive Creative Director: Sachin Kamble (Art) & Prajato Guha Thakurta (Copy) Head of Production: Jignesh Maru Creative Team: Harshada Shinde (Art) & Saumya Aggarwal (Copy) Brand Service Associate: Prachi Bajoria Brand Strategy Associate: Sneha Sadani

Production House Head of Prodigious: Vandana Watsa Director: Manoj Pillai DOP: Jeab  Producer: Akshay Multani, Manmit Sandhu

Associate Producer: Apratim Bhatnagar, Kumar Sambhav Line Production: Umesh Sound Engineer: Bashaab Bhattacharya Post Producer: Vinay Assistant Director: Edwin Quadros Editor: Rachit Mehta Online Artist: Abhijeet Devnath

Cast:

Pediasure Mom: Anchal Sabarwal Boy’s Mom: Chesta Bhagat Kid Boy: Swastik Bhagat Kid Female: Jiana

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