Navneeth Mohan to head BTL wing at Reliance

Reliance Media World Ltd., in strengthening its integrated solution offerings to Clients announces the appointment of Navneeth Mohan to head the BTL offerings from the Company. In his new role, Navneeth will spearhead the specialized below the line services in the capacity of National Head, BTL, covering Events and Activations, ensuring Clients are treated to clutter breaking and innovative offerings when reaching out to their target audiences. In his new role, Navneeth will report to Mr. Rabe T. Iyer, Business Head - Allied Business, Reliance Media World Ltd.

At Reliance Media World Ltd., Navneeth will be head the BTL offerings from the Company, across the country, spanning 45 cities. His extensive industry network and ability to lead through effective people management will see him working in tandem with station heads and sales teams across the country, tailor making BTL offerings to suit specific requirement.

Speaking on the appointment, Mr. Rabe Iyer, Business Head - Allied Businesses, Reliance Media World Ltd. said, "Navneeth Mohan's excellent track record and rich industry expertise promises to work as a huge advantage for our Company. We are today, a one stop shop for advertisers' marketing requirements across the space of out of home, below the line, digital and radio and our expansive network works as an excellent advantage. Below the line has an enormous business potential a significant focus area and we are happy to have Navneeth with his expertise and proficiency, spearhead this vertical and lead the team to deliver tailor made value creating solutions to clients to suit specific brand needs."

A post graduate from the Symbiosis Institute of Media and Communication, Mohan's proficiency in below the line and events comes from almost a decade's experience in the events business, at Encompass. Mohan joined Encompass in 2001 as a Client Service Executive and quickly rose to Head of Client Servicing and Business Development for the Mumbai office, before he moved up to head the events vertical nationally for the company in the capacity of Associate Vice President ' Event Services. Navneeth's superlative performance coupled with his ability to lead the team strategically, saw him take on the role as Vice President and Regional Head (West) for the events and activation business before he was further promoted to the role of Vice President & Regional Business Head (West).