is coming to India

Ask any friend you have in the West and they’ll tell you – is the newest social media platform to break the internet. It is the best entertainment destination to be at if you enjoy creating, sharing and discovering videos.

Only a couple of years old, the app has amassed 240 million users globally, millions of who use as an outlet to express themselves through singing, dancing, comedy, and creative animations. Given its interactive interface that allows users to create and edit videos by adding some really cool effects to them, it’s no surprise that is the fastest growing social network responsible for new trends within the entertainment industry.

The good news, you ask? is being officially launched in India very soon, and in fact already has over 8 million organic users in India, with numbers growing every day.

Eric Zhou, Head of Global Operations for, said, “Considering the potential in India, we are not only committed to expand our creator base in India but also diversify the content creation on our platform as our audience is highly engaged in it. We look forward to work with the creators and partners who share the same passion and energy.”

Raj Mishra, Business Head (India) for, said, “ is a one of a kind platform that genuinely encourages youth to showcase their talent through their personal and creative interpretations of some of the most popular soundtracks in the world today. Through this unique platform, we aim to mentor and incubate a host of talented individuals, help them to maximize their potential on social media. In a country like India, where there is no dearth of talent, we believe can play a huge role in bringing to the fore some of the best creative content our youth has to offer and help elevate them to the next level.”

Here are 10 fun-facts for you to know about, a platform that can actually make you famous in India and globally.

All users of the app are called ‘musers’. These musers are young, super enthusiastic, trend conscious and proactive people who love to express themselves through social media platforms

More than 15 million new musical.lys are uploaded daily! Without any doubt, this platform is already the most popular social platform for teenagers in the US and Europe. has hitthe #1 spot 70 times on the iOS app in the United States, Germany, UK, Japan, Brazil

Young musersare a part of the family and have millions of followers. Don’t believe us – check out the Instagram and profiles of Baby Ariel who has 21 million fans, Jacob Sartorius, a teen heartthrob with over 18.2 million fans. It has enabled a younger generation to create content in ways they wouldn’t be able to produce with ease and on their own

Indians are also carving a strong position on this platform with musers like Disha Madan, Anushka Sen, Aashika Bhatia, Avneet Kaur gatheringfans from across the world for their creative videos. Each of these musershave around 350k to over 700k fans on and Instagram.

Check out their videos here - promotes musers that create unique content on their social platforms and transforms them into global stars. The platform has a Creator Incubation Program that helps upcoming talent to grow with the help of Many creators who have joined over the last year have seen their fan base increase exponentially and have become top musersjust within a few months. Not only are these musers now popular on the app, but also on other social media platforms like YouTube, Twitter and Instagram India recently partnered with Jagga Jasoos in India and held a contest with winners giving them a chance to create videos with Ranbir Kapoor and Katrina Kaif. Check out how these winners had a blast with the stars - and While this is only among the first of their collaborations in India, they’ve done some phenomenal partnerships with global brands like Coca-Cola, MTV, NBA, Saturday Night Live (SNL) among others.

  1. If you enjoy participating in challenges, you’ll enjoy the thematic and trending contests on There is a rotating list of trending topics that you can compete in and official challenges that allow you to show your talent
  2. Some of the music industry’s biggest moguls are active and present on - such as Ariana Grande, Selena Gomez, Lady Gaga, Bruno Mars, and Maroon 5
  1. You can also create a duet on with not just your friends but also top artists on the platform without being in the same place. You can create individual videos singing along to the same song, and then automatically combines it, giving you your very own duet with the top artists!
  2. Top Youtubers such as MirandaSings, Zach King, Bart Baker, MattyBraps, Cameron Dallas, Logan Paul have also joined the platform and are a sensation with the audiences


So how inclined are you? Get creative on the platform and explore a whole new world of talent, and who knows, you could be the next star from India.


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