MTV Announces the Launch of Multi-screen Reality Show like Never Before

When you think of MTV you know you can expect nothing but the wackiest, wicked and wildest of show concepts and all of the mentioned qualities are only a peek of what MTV stands for. After launching successful cult following shows like Roadies, Splitsvilla, Crunch etc, MTV India welcomes you to the world of virtual reality with their newest show "MTV Chat House'. Another multi-screen experience after "Crunch', which comes alive across multiple screens ' your mobile, the laptop screen and television screen! Starting 4th December, bi-weekly on MTV ' every Sunday and Thursday @ 7 pm and 24x7 on in.com (https://www.mtvchathouse.in.com/).

The online world is an escape for most youth and gives them a powerful and confident attitude to claim whoever they want to be, adopt a different identity and be divorced from reality. "MTV Chat House' is designed on a format that blurs the boundaries between the virtual world and the real world. In MTV Chat House, 3 Chat Masters will live for 60 days in a mansion in Israel designed like an online chat room, with a chat lobby, private rooms, and a huge wall of chat-screens. They'll be completely out of touch with the outside world, and the only people they'll be allowed to communicate with will be 12 participants living in separate, isolated rooms. But they won't see the participants as they really look ' they'll see them as Avatars on screen. The goal of the Chat Masters is simple: to collect the most friends into their Private Rooms as the one with the maximum number of friends will be declared the winner at the end of the season. Hence, if you have no friends, then you actually have nothing in the MTV Chat House!

Aditya Swamy, EVP and Business Head ' MTV India, explains, "Transmedia storytelling is the only way to engage this wired generation. We experimented with Crunch and now we doing it again with Chat House. Integrating 3 screens seamlessly will give viewers the window to connect with the show wherever, whenever. With MTV Chat House, we are turning the fundamentals of reality shows on its head. It is inclusion instead of elimination. Cause today, if you don't have friends, you are nobody."

Supporting MTV with the 24x7 web screening is in.com, they have partnered with MTV before for Crunch, the 1st 24x7 live initiative in India. Speaking on the partnership with MTV India, Lakshmi Narasimhan; CEO Web18 says, "MTV India & in.com have always been at the forefront of pushing unique and fresh content formats to our young user base. Over the last year we had have the good fortune of partnering with each other to drive more engagement and eyeballs. With Chat House we are all set to introduce a wonderful concept which blends TV and internet perfectly. The huge response received by Crunch reinforced our belief in cross format shows and with mtvchathouse.in.com we will carve out a distinct identity for ourselves as an exciting content destination."

From hosting almost every show that MTV has aired, MTV Select to being the host of Splitsvilla, a judge on Roadies as well as Rock On and now Nikhil Chinappa will host MTV Chat House ' a show where the virtual world meets the real world!

With the virtual world being a popular medium of the youth it is only right for the nation's favourite youth channel to keep up with the trend. MTV Real Chat will be an icing on the cake to be first of its kind to get the audience a feel of what all the gaga about a virtual world is all about. Get ready folks, the future of reality television is here! For more details and to stay clued long on to https://www.mtvchathouse.in.com/