MSM makes top level management additions to fuel growth at SET

Multi Screen Media (MSM) announced the appointment of Danish Khan as the EVP & Business Head for its flagship channel Sony Entertainment Television (SET).

MSM has also roped in other top talent like Anup Vishwanathan, SVP & Head – Marketing, Anshuman Sinha, SVP & Senior Creative Director as well as Ritesh Modi, VP & Creative Director, who will form Danish Khan's core team, working alongside a battery of seasoned marketing and creative professionals.

This team, a carefully chosen team of like-minded successful professionals is a key strategic move for SET – a channel that pioneered and continues to inspire new waves in television programming, with blockbuster movie premieres, big format non – fiction shows and an impressive array of fiction shows like Indian Idol, Kaun Banega Crorepati, Bade Acche Lagte Hain, Sankat Mochan Mahabali Hanuman, Suryaputra Karn, Maharana Pratap, Itna Karo Na Mujhe Pyar, CID and Crime Patrol.

As the man at the helm, for SET, Danish will be driving the overall business of the channel including its objectives of channel growth, viewership and developing innovative revenue opportunities. Besides being a seasoned industry champion, who has a telling experience in both the marketing and the creative side of the GEC space, Danish has earlier spent ten years in MSM in various marketing roles.

In his new role, Anup will be working closely with Danish to amplify and support efforts towards the growth of SET and to substantiate the brand equity for the channel, primarily with its viewership base.
During the course of his work across various advertising agencies such as Leo Burnett, Mudra Communications and McCann Erickson, Anup has earlier serviced the SET portfolio from the agency side, for six long years. He moves from Times Network where he was the Marketing Head of the English Movie cluster.

In the field of creative content, Anshuman Sinha is a name to reckon with since he’s ranked amongst India’s leading content specialists. With 17 years of work experience backing him, his forte lies in synergizing consumer sentiment with progressive content.

Anshuman will join forces with Ritesh Modi in charting a new and exciting creative course for SET. Ritesh, who has 18 years of working life behind him, specializes in non-fiction reality show formats and has a deep understanding of regional markets.

Commenting on the same N.P Singh, Chief Executive Officer, MSM said “Given rising industry competitiveness coupled with a steady surge of growing audience expectations, innovation has become the key to success and growth. It is imperative that consumer insights dictate a channel’s look and feel as well as programming.”

“The new team is not only seasoned and versatile but also willing to go the extra mile to ensure that consumer choice becomes the key to new offerings from SET - the flagship channel of MSM. This new team is committed to writing the next chapter of our growth story and they have my full support.”