Mountain Dew Game Fuel flags off The Dew Arena

The wait for India’s biggest gaming championship is over! After a fantastic response to the product, Mountain Dew Game Fuel has now opened the Dew Arena for participation. Staying true to its philosophy, Mountain Dew is encouraging people to take challenges head-on, test your limits and unleash the hero within you. Dew Arena is a trilling experience for gaming enthusiasts and gives them a chance to switch their ‘Hero Mode On’. Registrations are now open and the excitement kicks off with the championship beginning on July 15, 2016.

The Dew Arena is a unique 9-week gaming championship across PC, Console and Mobile, which gives the best gamers in India a chance to have their profile on the Mountain Dew Game Fuel bottle, in addition to the prize pool worth INR 10 Lakhs. The Mobile game would give people the unique opportunity to participate in the Dew Arena from anywhere and anytime, and win one Microsoft Xbox One every week. Game Fuel will also reach out to gaming enthusiasts physically in the form of a massive gaming truck activation.

The culmination of these events will result in the Dew Arena finale in last week of September, 2016, among the best gamers of the country and where the winner/winners will be announced.

Connecting directly with consumers and giving them a thrilling experience is the USP of all our engagement programmes/ activations for Mountain Dew. Gaming in India is gaining popularity across platforms and the Dew Arena has been designed to give consumers a chance to take challenges head on and unleash their Hero within- all this, the Mountain Dew way.

The action is on, to participate, please log on to: https://play.eslgaming.com/india/dewarena or https://www.esl.gg/dewarena