Mobile: the magic wand or thought through strategy?

Mobile has become an integral part of the consumers’ life. Its impact is increasing in every aspect that it touches in the consumers’ life journey – be it entertainment, communication, news & information or mobile payments.

Adgully did a number of features on Mobile Marketing, Mobile Entertainment and beyond. The most important theme that came through these interactions and articles was ‘Customer Centricity and Delivering Brand Messages with Minimum Intrusion’ is critical to delivering effective communication. Of course, a number of other critical challenge, facts and figures also came to fore.

Here is a list of all the articles done by us at Adgully as a precursor to TMMS 2018. Of course to hear it straight from the experts, you would have to be there at TMMS 2018 at Taj Santacruz on December 12.

1. Mobile Marketing Heads Towards Interactive & Immersive Experiences
2. Ads that subtitle the experience work best on mobile
3. Mobile Innings in the age of digital media convergence
4. Online Video Accounts for 75% of Mobile Traffic
5. Is the Indian Media ecosystem mobile friendly?
6. Regional Mobile-first Content ‘Destination Now’ For Brands?
7. Paradigm Shift in Mobile Consumption
8. Regional Content helps brands penetrate, communicate & grow
9. Mobile 2019: Emergence of ‘I-Me-Mine’ content Consumption Phase
10. Connecting with Mobile Native Generation
11. Mobile Payments Pivotal to Growth in Digital Payments
12. Consumer Response key to Effectiveness of Mobile Ads
13. Industry Stalwarts Give A Thumbs Up to TMMS 2018
14. Wading Through Mobile Waters
15. Mobile Ad Spends – A Growth Story Like None Other
16. Turning mobile into a powerful medium for customised communication
17. How Artificial Intelligence can be a game changer for mobile marketing – Part 1
18. How Artificial Intelligence can be a game changer for mobile marketing – Part 2
19. Indepth: How m-comm has become a crucial touchpoint for online shoppers - Part 1
20. Indepth: How m-comm has become a crucial touchpoint for online shoppers - Part 2