Mindshare MENA wins Pizza Hut account

Mindshare has won the Pizza Hut account; its account was previously handled by PHD for digital and Initiative for offline media. Pizza Hut is part of Yum Group globally but Americana has the franchising rights in the MENA region. Americana moved its portfolio of clients from Initiative to Omnicom’s Hearts & Science in 2017. A year later, it moved part of the business back to Initiative with Hearts & Science retaining KFC.