METRO Wholesale Store in India at Meerut

METRO Cash & Carry, India’s leading organized wholesalers launched its first METRO Wholesale Distribution Center (Store) at Rishi Nagar, Baghpat Road in Meerut today. Arvind Mediratta, MD & CEO, METRO Cash & Carry India inaugurated the store in the presence senior state Government officials of Uttar Pradesh, local dignitaries and key supplier partners.

The new Meerut Store is the second for METRO in the state of Uttar Pradesh and its 25 th store in India. Spread over 55,000 sq feet, the new store offers an expansive parking area (capacity of over 100 cars and 150 two wheelers) to ensure a convenient shopping experience for the customers. The new METRO store will generate over 500 jobs for Meerut and the neighboring regions.

METRO’s Meerut store will cater to over 30,000 registered customers across the city, which includes over 5000 kirana stores apart from Hotel & Restaurant owners, Caterers (HORECA) and self-employed professionals. Apart from Meerut city, the store will also benefit customers from neighboring markets such as Muzaffarnagar, Khatauli, Sardhana, Modinagar, Muradnagar, Hapur, Mawana.

Reiterating the company’s commitment to sustainable expansion in the country, Arvind Mediratta, Managing Director & CEO, METRO Cash & Carry India, said. “Uttar Pradesh is a strategic market for us; we launched our first store in Lucknow in 2016 and after its resounding success, we have been exploring various locations in the state. The launch of our Meerut store reinforces our commitment to the state of Uttar Pradesh. We are generating employment opportunities for over 500 youth in various operations directly and indirectly. Meerut is our 25th wholesale outlet in the country and we will continue to expand our footprint by adding more stores; improving our assortment; and rolling out initiatives that will positively impact our customers’ businesses.”

He further added, “Being the Champion for Independent Business, we are committed to expand our 1.8 million customer base of Kirana, HoReCa customers and self-employed professionals. In line with our philosophy of supporting local businesses, the Meerut outlet will source over 20% of its assortment from regional suppliers, helping them connect to national and international markets while we will also work with farmers near Meerut for fresh produce. With our extended distribution network, we are equipped to provide more proximity and convenience for the local customers.”

Apart from a wide-ranging assortment, business customers will also receive the facility of online/ offline ordering & payment, door-step delivery through GPS enabled trucks, expertise and assistance from our commodity experts, a robust loyalty programme designed to make buying experience ultra-efficient and professional.

Special offerings at the Meerut outlet includes over 30 varieties in Rice, 22 in Pulses, a wide range of Ayurvedic products, including Patanjali, dedicated zone of Organics and Wellness products, top brands in Apparel, Footwear, Luggage & Textile at attractive prices, disruption pricing in consumer durables and unique regional specialties, such as, Home Decor items from Muradabad & Jaipur and stoneware from Khurja. Some of the popular regional brands in the store include Mayuri Gold, Bharat mustard oil, amongst others.

The new outlet continues to offer METRO’s promise – everything under one roof, competitive pricing and uncompromising quality. In addition, customers will get an assortment of fresh fruits and vegetables daily as METRO will be directly sourcing from the local farmers and strengthening the agrarian eco-system in the region.

METRO Cash & Carry caters to over 18 lakh dedicated customers across the country, which includes small and mid-sized kiranas, Hotels, Restaurants, Caterers (HoReCa) and self-employed professionals. METRO launched its first store in Uttar Pradesh in Lucknow in 2016. Spread over 55,000 sq feet, the store caters to over 65,000 business users covering Lucknow and nearby towns such as Barabanki, Fatehpur, Gosainganj, Malhaur, Malihabad, Kakori, Faizabad.

To become a METRO Wholesale member, one needs to register with a valid business license and photo ID proof copy by calling on 1860-266- 2010 or log on to


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing