MEC appoints Rahul Karthikeyan as Digital Head - West

MEC, a leading media agency (www.mecglobal.com), announced the appointment of Rahul Karthikeyan as Digital Head - West. Based out of Mumbai, Rahul will report to Vishal Chinchankar, Digital Leader, MEC India.

At MEC, he will lead the Digital team in scaling up MEC West new business initiatives and also assist in strengthen our existing relationships in the region.

Rahul, a thorough digital professional with over 9 years of experience, comes with in-depth knowledge of Digital Strategy, Media Planning/Buying, Product Integrations, Campaign Management as well as the P/L for Brand and Performance. Rahul’s experience also spans clients across categories like Amazon, Flipkart, SBI, Accenture, and P&G. He was also associated with Komli Media, where he was primarily controlling the Publisher Development role for Performance and Digital Strategy role with Ignite Digital India.

Speaking on the appointment, T Gangadhar, MD, MEC India said, “We are pleased to have found a quality leader like Rahul to head our operations here. Given his rich experience and knowledge, I have no doubt that Rahul will make valuable contributions – to clients and staff.”

Vishal Chinchankar, Digital Leader, MEC India said, “Over the last year, we have been building a strong and experienced team of digital specialists and we are happy to have found a person to drive the West zone business. Rahul will specifically focus on driving greater digital innovation and continued growth for our clients with an emphasis on content driven strategies.”

Speaking about his appointment, Rahul Karthikeyan, West Head – Digital, MEC says, "It is an honor to be part of this leading organization. This opportunity has provided me a great platform to further showcase and enhance client’s digital focus and their integrated media approach. From developing digital strategies to implementing digital technologies and running digital processes, these responsibilities will serve as a great learning opportunity. I look forward to working with the team and help create wins, honors and recognition."