MakeMyTrip Launches 'The Great Indian Getaway'

MakeMyTrip.com, India’s leading online travel company has launched an all-new 360 degree campaign focusing on The Great Indian Getaway- India’s first ever biggest app only travel sale. With an interesting tagline- “Book Na Kiya Toh”, the TVC showcases how the consumers are ready to leave everything to grab the jaw dropping, never before travel offers and make the most of The Great Indian Getaway!

Talking about the television campaign, Saujanya Shrivastava, Chief Marketing Officer, MakeMyTrip.com said “We have launched India’s biggest app only travel sale and are very excited to provide the widest range of travel options at the best prices to our customers. MakeMyTrip aims to get Indian consumers to fuel & fulfill their travel ambition and this campaign was designed with strong enablers to give reality to this dream. Over the last couple of years, we have strengthened our focus on the mobile channel as a growth driver and our new marketing strategy is a reflection of the company’s mobile strategy.”

The campaign reflects the company’s strong connect and deep understanding of Indian consumers along with the width of its travel solutions. The brand film will be promoted on TV, social media and digital platforms from 27^th October and a high-decibel campaign will be visible across Print, Radio, TV and digital platforms.

The campaign has been conceptualized by Publicis Capital. Commenting on the new campaign Joy Mohanty, National Creative Director, Publicis Capital said, “The idea was to create a sense of urgency that all of India wanted to be part of the Great Indian Getaway, and the film showed excited people getting ready to travel, some even in their scuba suits! Also, a jingle was created that spoke about not being the one left behind - 'book na kiya toh ghar baithe reh jaaoge' - a situation that India's growing tribe of travellers never wants to be in.” 

The jingle was composed by Clinton Correjo, and the film was directed by Shiven Surendranath of Old School Films.