Lowe Lintas India bags Global Effie for Lifebuoy!

The Global Effies had earlier this year, called for entries of globally effective campaigns across the world. And after being shortlisted earlier in the month along with brands like Nike, Google and X- box, Lowe Lintas and Partners India’s campaign for ‘Lifebuoy Super-Fast Handwash’ was declared the 2012 Global Effies Bronze winner at New York last night.

 

Saji Abraham, Global Planning Director, Lifebuoy and Virat Tandon, Global Business Director, Lifebuoy said, "Lifebuoy "Superfast" Hand-wash is a liquid handwash formulation that kills 99.9% germs in 10 seconds. We responded to this fantastic innovation with a simple but insightful and persuasive idea - that children are in a hurry when it comes to hand-washing; and so if your handwash cannot keep pace with them, germs on their hands will just not go. This campaign won because we were bold, competitive and consumer focused at the same time".

 

Says Joseph George, CEO, Lowe Lintas and Partners, India: ‘As an agency, we take the Effies seriously. And so winning, not just the Lowe & Partners Worldwide Network's but also India's first ever Global Effies is hugely satisfying and encouraging'

 

Lowe Lintas & Partners is a wholly owned subsidiary of the Interpublic Group, and one of the star offices in the Lowe+Partners network.  Besides advertising, Lowe Lintas & Partners India offers holistic marketing services that include Public Relations, Corporate Identity and Design, Digital Solutions, Direct Marketing and CRM, Rural Communication, Branded Content, Healthcare Communication and Film Production. Employing over 650 people across eight cities in India, Lowe Lintas is the agency that gave the country its very first Indian television commercial, and is today a household name synonymous with exceptional communication platforms. Its client portfolio includes both long standing relationships with companies such as  Hindustan Unilever, Idea Cellular, Tata Tea, Johnson & Johnson, Dabur, Bajaj Auto, ICICI Life Insurance, BPCL, Britannia, Maruti Suzuki,  Titan, Tanishq, MRF and new successful partnerships with Havells, Micromax, ET Now, Tata Croma, Hindustan Times and Axis Bank.