Logo Change: Newness wins over familiarity

While you were flipping numbers on your remote, a TV channel just got rebranded! Of late, many players have changed logos and taglines. First off the block was NewsX which was transformed into IMN News. Then SaharaOne acquired a new logo, and the tagline proclaimed the scope of the change: "Nayi Kahaniyaan, Nayi Saheliyaan, Naya SaharaOne" Later, Star and Nick joined the rush to rebrand.

But other industry notables, like Tarun Katial, the CEO 92.7 Big FM, favour the change nevertheless. Katial explained his reasoning: "Consumers are evolving very quickly," he said. "If you don't do that [rebrand] often enough, the look tends gets stale after a while. I really like Star's new look. In fact, I was of the opinion that it should have happened earlier. Their approach and their line look fairly refreshing."