Logitech expresses its thanks to those who make New Year special for others

This New Year, Logitech took the time to thank influencers on social media who have made a difference in peoples lives. Consistent with their own beliefs in creating navigation, expression and communication solutions that enrich and improve creativity and productivity in the digital world the brand has expressed their gratitude to those who abide by the same beliefs.

For Logitech the year end is not just about resolutions, it is also about thanking people that helped you sail through it, the people that brought the best out of you, the people that made an impact in your life in 2018.

Thus for this yearender, "We wanted to recognise and acknowledge people who have incorporated creativity, productivity and efficiency at work for themselves and others. Hence the idea was to reach out influencers who could thank their mentors, seniors and peers who had been responsible in making them more creative, productive and effective at work" said Ashok Jangra, Cluster Category Head – India and SW Asia, Logitech.

The yearender Thank You activity was powered by Logitech by seeding the mentors, seniors and peers Logitech products that will enrich their creativity and productivity in today’s digital world. The social media campaign was conceptualised by Kippis.

The mentors were thanked for their support by Logitech India’s Twitter handle with a special message from the influencer.

"We see high potential for Logitech in India amongst its huge community of advanced users who require speed, precision and comfort in their interaction with the digital content." said Jangra.

The objective of this campaign was to get them introduced to the might of Logitech products

Jangra commented, "Logitech as a brand primarily focuses at the needs of the consumers and is driven by the desire to leverage on innovation in the product design. We prefer a simplified yet impactful approach to address the user needs. However we keep experimenting among the channels through which we connect with target audience. Through our products we wish to enrich and enhance their creative and productive needs.

Our year ender campaign was our unified attempt to integrate gratitude in the professional ecosystem by enabling executives to thank supportive mentors, colleagues and individuals in a different way.  This was our technology meets gratitude endeavour."


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