LinOpinion bags the PR mandate for Stemade Biotech!
Stemade Biotech, a pioneer in Dental Stem Cell Banking in the Asian region and India's first player has appointed LinOpinion - the Lowe Lintas public relations division. LinOpinion, which bagged the account after a competitive pitch against two other agencies, is mandated to educate publics on the concept of dental stem cell banking and increase media visibility for Stemade.
With an aim to gain repute in the era of regenerative medicine, Stemade endeavors to be the largest dental stem cell bank in India, offering services of the highest standards. By accessing the patented technology of extracting stem cells from the pulp of the human tooth, Stemade offers the banking of these viable cells. Banked dental stem cells can be retrieved and used in the future for stem cell therapy treatments. Through this, Stemade hopes to build an entire generation that will be able to face their future confidently.
Commenting on the reason for picking LinOpinion, Shailesh Gadre, Managing Director, Stemade said, “LinOpinion has an excellent body of work in the healthcare space. I think they were able to immerse themselves completely into the category, and consumers, which led to a thorough understanding of our business and our brief. Considering that we wanted to change our communication strategy from one that was tactical, to one that is insightful and strategic, we believe that LinOpinion is the best fit. Our ultimate aim is to heighten awareness of dental stem cell banking across India to save lives.”
Kavita Lakhani, President, LinOpinion said, “We are very pleased to work with Stemade who are leaders in the category. Dental stem cell-based therapy indeed seems to have potential to change the traditionally weak Indian medical system. Our challenge is to create awareness of dental stem cell banking and its benefits. LinOpinion will employ a fully integrated multi-media approach to deliver messages and drive conversations with diverse audiences – consumers, healthcare practitioners and regulators. We will also articulate Stemade’s advocacy programs ranging from innovation to education.”
One of LinOpinion’s greatest competitive advantages is a comprehensive understanding of building and protecting healthcare brands through its work with hospitals, insurers, healthcare professionals, policy makers and other key influencers. The agency’s experience includes campaigns for the Government of Maharashtra - Avert Society (AIDS awareness), Healthspring Community Medical Centres, Allergan, Botox, Centre for Obesity and Diabetes, GSK - Smoking Cessation Therapy, Pfizer-Viagra, Manipal Hospitals, Johnson and Johnson, Johns Hopkins University, National Leprosy Education Program, OncQuest and Rotary’s pulse polio vaccination drive.
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