LinkedIn to focus upon marketing solutions portfolio

LinkedIn, the world's largest professional network with over 90 million members worldwide, of which over eight million are in India, announced the strengthening of its marketing solutions portfolio in the country. Operating out of offices in Mumbai and Delhi, LinkedIn India announced enhanced offering of marketing solutions targeted at consumer engagement for India's leading brands.

Formerly known as Advertising Sales, LinkedIn Marketing Solutions provides an engagement platform that enables companies to connect with a focused audience and deliver unique solutions for partners, while providing in-depth insights. Dhiman Mukherji, Director, Marketing Solutions at LinkedIn India says, "We understand that businesses in India seek focused and measurable solutions to engage with audiences online and the suite of offerings we have, helps achieve just this with a result oriented approach."

LinkedIn Marketing Solutions entails a host of customizable marketing solutions that allows brands to target consumers based on member profile data. The highly targeted and engaging ad units include options like LinkedIn Audience Targeting, LinkedIn Personal Messaging Unit, LinkedIn Content Ads and LinkedIn Partner Messages. These units allow companies to connect with the right professionals and leverage their profile data to create an enhanced engagement experience.

LinkedIn's Company Pages tool showcases products to relevant audiences while overlaying this with each users own professional network. This allows them to make informed decisions about a product or company based on recommendations from professionals in their network. Solutions like LinkedIn Custom Groups, LinkedIn Polls, LinkedIn Answers and LinkedIn Brand Perception Study help brands gain insights into customer trends and preferences.

"Brands in India increasingly approach marketing programs with a structured and measured focus while looking for something unique. The combination of our high caliber audience base and the unique marketing options allow creative marketers to position their products and services to the correct audience in the appropriate context. As a professional network built on trust and credibility, LinkedIn provides marketers with a wealth of data driven insights, enabling them to measure results and evaluate success," said Hari V. Krishnan, country manager of LinkedIn India.