LinkedIn anounces 'Showcase Pages' for brands...!

Brand engagement on LinkedIn just got more exciting and enriching with Showcase Pages.
 
LinkedIn introduced an additional feature to the Company Page - Showcase Pages which is a new way to highlight your individual brands, business and initiatives. More than three million companies leverage the Company Page on LinkedIn to promote content and to build relationships that help members become more productive and successful. This new LinkedIn Marketing Solutions product and LinkedIn Talent Solutions feature will help company's share content in more targeted ways with their Company Page followers.

Showcase Pages builds on the existing Company Page structure to emphasize individual parts of a brand’s business. In the past, brands have housed all of their offerings on LinkedIn under one umbrella on their Company Page. Now, with Showcase Pages, brands can highlight distinct aspects of its business outside the Company Page, allowing individual brands to flourish.

Talent Updates helps recruiters convert their Company Page followers from warm prospects to great hires. It lets recruiters share status updates – everything from recruiting events to company blog posts to employee videos – with their Company Page followers, right from their Recruiter seat.