Life OK promotes Mahakumbh- Ek Rahasya, Ek Kahani on Times Square, New York
After launching a 360 degree campaign to promote its mytho-thriller offering Mahakumbh- Ek Rahasya, Ek Kahani, Life OK has set its foot on a global platform to generate buzz about the show. The channel has gone a step ahead to attract its viewers in The United States of America by showcasing Mahakumbh promos on Times Square, New York and few other parts of Manhattan. With this initiative, Mahakumbh has become the first ever Indian show to be promoted on Times Square billboards.
The overseas campaign was executed with the support of 21st Century Fox, the leading conglomerate of Fox Star Studios owned by Star Network. Speaking about the initiative, Life OK spokesperson said, “Considering the storyline of Mahakumbh- Ek Rahasya, Ek Kahani has a lot of references to an international conspiracy related to Mahakumbh, it was important for us to grab attention of our loyal and potential overseas audiences. The promo was strategically screened on Times Square in order to reach out to the masses in one go. While Mahakumbh was our first attempt to gain world-wide presence, we will continue to focus on international markets in future as well for our upcoming shows.”
Mahakumbh-Ek Rahasya, Ek Kahani is a contemporary mytho thriller that revolves around the journey of the enigmatic Rudra (Gautam Rode) who is hit by a life changing catastrophe while in the Kumbh Mela. The show features Gautam Rode, Seema Biswas, Payal Rajput, Manish Wadhwa, Robin Das, Ketki Dave and child actor Siddharth Nigam playing pivotal roles and is produced by Arvind Babbal productions,
Mahakumbh- Ek Rahasya, Ek Kahani airs Monday to Friday, 8pm on Life OK