LG is India’s Most Attractive Brand; Tata slips to 7th position

India’s much-awaited consumer desire indicator, India’s Most Attractive Brands 2016, a study comparing the ‘Attractiveness’ held in brands, has been released. TRA Research, a Comniscient Group company, has listed the brands that have successfully elicited the desire-based yearning in their audience. LG has taken the crown of India's Most Attractive Brand in the just launched 2016 study. The South Korea-based Consumer Electronics giant has taken the 1strank, moving up from 2nd place last year. Sony ranks 2nd, followed by the two-time reigning attractiveness champion from the previous reports, Samsung Mobiles which ranks 3rd this year. Honda makes an entrance at the 4th position also leading the Automobiles category. Samsung, in the Durables category leaped from rank 87 in 2015 to rank 5 this time round. The highest placed wholly-Indian conglomerate in this year’s listings, Bajaj, is India’s 6th Most Attractive brand.

The second Indian brand in the list, Mumbai-based Tata is ranked 7th, which has slipped three places since last year. Maruti Suzuki comes in at rank 8 and Airtel towers up nine ranks from ranking 18th last year, followed by Nokia at 10th position. Another Mumbai-based brand Godrej (All India rank 13), Dell (All India rank 15) and Hewlett Packard (All India rank 17) made an exit from the top 10 Most Attractive Brands listings this year. A total of four out of the top 20 Most Attractive Brands were based out of Mumbai. Other city-based brands that were listed include Angel Broking (All India rank 491) and Big FM (All India rank 715).

“LG’s progress in the report is admirable, having dethroned the two-time reigning personal-gadgetry brand Samsung Mobiles to be India’s Most Attractive Brand for 2016. The consumer electronics segment has always been high on Attractiveness—the magnetic pull that brands exert—evidenced by the fact that three out of the top 5 Most Attractive Brands for 2016 are from this segment. Tata’s ranked 7th this year has a dip of more than 20% in Attractiveness Quotient as compared to the previous report.

Brand Attractiveness is an invisible, overwhelming pull that subtly but irresistibly draws audiences towards itself. In order to influence and inspire their consumers, brands have to mold their outgoing communications to constantly and proactively accentuate their brand appeal,” commented N. Chandramouli, CEO, TRA Research.

Among the 1000 brands 276 categories were listed. Some of the important category leaders in Attractiveness are Colgate (FMCG), Amul (F&B), Bata (Personal Accessories), Raymond (Apparel) and Airtel (Telecom).


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