KWAN Digital becomes the largest aggregator of comedy offerings in India

Underlining its position as one of the youngest and most disruptive forces in the digital domain, KWAN Digital has become the largest aggregator of comedy offerings in the country in barely nine months since its launch. With a dedicated focus on aggregating top-of-the-line comedy content, its stellar roster features several popular comedians, including Vir Das, WeirdAss, Bollywood Gandu aka Karan Talwar, Mallika Dua, Amit Tandon, and Suresh Menon. KWAN Digital also recently added India’s no.1 YouTuber Bhuvan Bam, of BB Ki Vines fame, to further strengthen its extensive portfolio of comedy content.

Speaking on the announcement, Jovan Martin, Business Head – KWAN Entertainment, said, “The wave of new-age, digitally-led Indian comedians has rewritten the paradigms of the entertainment business in the country. We, at KWAN Digital, want to disrupt it even further by creating the largest network of Indian content creators. Associating with Bhuvan Bam, possibly India’s first YouTube megastar, is yet another step towards fulfilling this vision. With several other high-profile comedians already on our roster, this latest addition has made us the largest and most diverse comedy business in India. That we’ve achieved this milestone in an extremely competitive space within just nine months of our launch exemplifies the kind of disruption KWAN Digital is creating.”

Vijay Subramaniam, Co-founder – KWAN Entertainment, added, “There’s a drastic shift in the way content is being created and consumed in India. New-age comedians are becoming as popular as mainline celebrities because their fresh approach, quirky content, and honesty appeal to the country’s growing millennial and post-millennial consumer base. These influencers speak, in the language of their target audiences, of their issues and hopes and aspirations and heartbreaks. Brands want more of this realism in their brand stories, consumers want more of what these artists offer. There’s a whole new market that has opened up for such off-beat comedy content, which is why we are strengthening our roster by bringing top talent on board.”

The digital arm of KWAN Entertainment, India’s leading entertainment marketplace, KWAN Digital has been working aggressively towards building a massive and robust digital network of content creators. KWAN Digital’s spectacular growth trajectory has seen it become a major growth driver for its parent company and has firmly consolidated KWAN Entertainment’s leadership in the entertainment domain, be it for music, movies, or digital content.


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