KS deodorants' engagement driven marketing campaign; Partners with CCD

KamaSutra deodorants, a brand extension of India's renowned prophylactic brand KamaSutra (KS) has partnered with Café Coffee Day (CCD) for an engagement driven marketing campaign, aimed at giving CCD customers the KamaSutra experience.

As a feature of this campaign, Café Coffee Day will offer a specially created beverage, KS Mojo, to its customers. Described as 7 inches of sin, the concoction aims at engaging with consumers in an unconventional and fun manner.

In addition, customers can participate in a contest by sending their seductive moves either through the KS portal or by SMS. The best entries stand to win exciting prizes that include the entire range of KS deodorants.

Ranju Kumar Mohan, Director and Business Head, JK Ansell said, "KS as a brand is renowned for its bold and innovative marketing campaigns. In line with this practice, our association with Café Coffee Day is an innovation to connect with the youth at an environment they are most at ease with. Also, the campaign allows us to drive youth to our portal, www.kamalounge.in that has been an active online space for KS patrons."

This campaign is running at select CCD outlets in Mumbai city. Each of these outlets will carry specially designed standees, wall branding, danglers, tent cards and side menus with the quintessential KamaSutra touch.

Commenting on the association, Vejay Anand, President ' New Business Initiative, Café Coffee Day said, "Café Coffee Day is the largest aggregator of youth in the country. The association between KS deodorants and Café Coffee Day, to provide their common target audience an interesting coffee time proposition, is not just only innovative but also interesting."


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