KFC says #SorryPizza in its new TVC for ‘Chilli Chizza’

Just when you started feeling the humdrum of your everyday life, KFC India launched its most innovative product offering of the year – the all-new Chilli Chizza, a delight for all cheese and chicken lovers. The brand is now all set to roll out its latest TVC that uses suspense and situational humour to convey how Chizza is clearly taking over pizza as the preferred choice for consumers.

Commenting on the TV commercial Lluis Ruiz Ribot, CMO, KFC India said, “KFC is back yet again with an innovative product offering, and we are confident that Chilli Chizza will soon become the preferred choice of Gen Y through its all chicken, no crust proposition. With the TVC we hope to nudge the young Indian consumer who is always on the look-out for something new, exciting, cravable and bold to try.”

Conceptualised by Ogilvy & Mather, the spot opens with a crime scene where senior investigation officer (played by Bollywood actor Sudesh Berry) is informed of the 20th victim who has been killed in a similar manner. The investigator bends on his knees and the camera now focuses on the victim, which when uncovered turns out to be a distorted pizza. On enquiring if his team members suspect anyone so far, he is handed a box of KFC’s new Chilli Chizza by his assistant. Completely blown away by the first bite, he exclaims “Mindblowing! Yeh toh pizza ko mar dalega”. The moment he utters those words all associates turn towards him (as if he just solved the murder mystery), the music becomes intense and the camera pans to a box of Chilli Chizza with the voice over saying #SorryPizza.

Please view the latest advertisement: here

Credit list –

Account Management:

Mr. Kapil Arora - President - Ogilvy Group Companies, North

Ms. Amarinder Butalia – Sr. Vice President, Account Management

Mr. Sunil Singh – Client Services Director

Ms. Disha Dhami – Account Director

Ms. Kkanchan Mittal – Senior Account Executive


Mr. Ajay Gahlaut – Executive Creative Director

Mr. Shailender Mahajan -  Sr. Creative Director, Creative Services & Design

Mr. Krishna Mani - Sr. Creative Director, Creative

Mr. Srikanta Behera – Associate Creative Director

Mr. Shreyans Gupta – Creative Controller


Ms. Rasika Fernandes – Sr. Vice President, Planning

Production House: Early Man Films

Director: Mr. Abhinav Pratiman

Producer: Mr. Amarjeet Phukan


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