Jet Airways innovates to allow brands as aircraft wraps; unveil aircraft wrap branded with Nokia Lumia
In line with its history of unique firsts, Jet Airways ' India's premier international airline sought to innovate with the aircraft wrap and virtual billboard in the sky idea to allow brands greater opportunity to be present where it mattered. After all what could be more eye catching then a large aircraft coming in to land or take off with a brand being advertised on its entire fuselage. It is a medium that will surely catch the requisite eyeballs not only with Jet Airways guests, but the entire passenger population at any airport.
Manish Dureja, Vice President, Marketing at Jet Airways further added, "The aircraft wrap is like a flying billboard that allows you to take your brand to the skies quite literally. All of us at Jet Airways are immensely proud and happy to have innovated to create another opportunity for media buyers. We are happy to partner with Nokia Lumia as our launch customer and are certain Nokia will reach out to its target customers through this unique branding opportunity. We are confident that this unique media vehicle will leverage the power of innovative brand communication to a focused group of prospects and will deliver value for money to brand managers across India that will opt to take their brands to the skies in the months ahead."
Viral Oza, Director ' Marketing, Nokia, said, "The Amazing Everyday Journey has been designed to live and share the consumer's everyday adventures. The Nokia Lumia branded plane with Jet Airways will surely brighten the day of its passengers with its vivid colours and execution. This has created a new marketing and consumer engagement benchmark." He added, "We have created some amazing moments for our consumers since the launch of the Nokia Lumia range through the Lumia Taxi, flash mobs, flash cricket & luxury helicopter rides, and the Lumia aircraft will take the "amazing quotient' of this campaign a little higher"
Nokia also announced the "Spot the Lumia' consumer competition. To participate, consumers will have to spot the Nokia Lumia -- on the plane, or outdoor, at Nokia retail or even on TV -- and upload the picture onwww.facebook.com/nokiaindia. 50 consumers with the most innovative pictures will get to attend the amazing Sky Party on January 20th. The Sky Party will be a 2 hour extravaganza on board the Nokia Lumia Jet Airways flight with some amazing experiences for consumers. The aircraft will take off from Mumbai and will land back after the party.
The Nokia Lumia Jet Airways aircraft has already started its journey, as it flies across destinations in India from 1st January until 31st January, 2012.
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