ITC Savlon makes it to the top of WARC Effective 100 Global Index campaign list

ITC’s hygiene brand Savlon’s  campaign “Healthy Hands Chalk Sticks” has been ranked #2 in the WARC Effective  100  global  index, released this week. The campaign conceptualised  and  implemented by Ogilvy  Mumbai,  in close collaboration with ITC’s Personal Care Products Business Division, aimed to facilitate behavioural change among primary school children  by  promoting  hand  hygiene through the unique healthy hands chalk sticks campaign.

Savlon,  ITC’s leading hygiene brand, unveiled The #SavlonSwasthIndia  Mission,  a programme designed to  encourage  behavioural  change towards washing hands  amongst  children  through various engaging and   entertaining   educational   initiatives  in schools. In line with  Savlon  Swasth  India’s proposition  of  ‘Healthier Kids, Stronger India’, the  programme  introduces  interactive activities including  a  series  of  storytelling  and visual engagement  that educate and encourage children to adopt good hand hygiene practices.

The  Savlon  Swasth  India  Mission  introduced an innovative  engagement  with  Savlon Healthy Hands Chalk  Sticks  -  a  set  of  unique  chalk sticks infused with cleansers like soap. The chalk sticks are designed to engage children in primary schools and  emphasise  the  importance  of  washing hands before eating.

Sharing his thoughts, Mr. Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited,  stated, “We at ITC are indeed proud that Savlon   Healthy   Hands  Chalk  Sticks  has  been recognised  by  WARC Effective 100 as an impactfull campaign.  Hand Hygiene is today a critical issue. We believe, to induce behavioural change among children, the   process   of communication and education has to be fun, engaging and memorable. In that context, Savlon Swasth India’s ‘Healthy Hands Chalk Sticks’ is a simple yet interesting innovation.  It is an engaging way to educate children   on the importance of washing hands especially before eating.  This is one of the various educational tools deployed by the Savlon Swasth  India  team to help initiate children into the habit of washing hands.”

Mr.  Kunal Jeswani, Chief Executive, Ogilvy India said, “The Savlon Healthy Hands Chalk Sticks campaign continues to win wonderful accolades across the world's most respected platforms that celebrate    creativity   and   effectiveness   in marketing communications.  I am so proud of the wonderful people at ITC, and at Ogilvy, who worked so hard to see this campaign through. At the end of the day, great work is not just the result of a great idea but also the dogged perseverance to see it through.   I am so glad that we are surrounded by people who come to work every day with a real passion to do the best one possibly can for the brands we are entrusted with."