Is Diwali 'Abki Baar Dedo Akhbaar' with Radio City 91.1 FM

Radio City 91.1 FM, India’s leading FM station, pledges to light up smiles for the underprivileged this Diwali. With the unique activity, ‘Abki Baar Dedo Akhbaar’, the station urges all the listeners to donate the old newspapers this festive season. The money collected from the sale of these newspapers would be utilised to buy new clothes, crackers & sweets for the underprivileged kids.

Cleaning the house to welcome the Goddess of Wealth is a ritual most of the households follow.  Kilos & kilos of old newspapers are sold this season as we make space for the fresh new items. The average amount received by selling a month’s newspapers is around Rs 100/- Why not make a significant difference with the little amount that we receive? With ‘Abki Baar Dedo Akhbaar’ your old newspapers will give hundreds of underprivileged kids a brand ‘new’ Diwali!

While Radio City 91.1FM is prompting Mumbaikars to step forth to make a difference, several celebrities have come forward to pledge their solidarity towards the cause. Listeners who wish to contribute towards Radio City’s ‘Abki Baar Dedo Akhbaar’ can call us on 022 66969191 or SMS City Akhbaar to 56060. Alternatively one can also drop the old newspapers at the main atrium @ Infiniti 2 Mall (Malad).  All proceeds from this initiative will go towards lighting up the festival for these children.

Talking about the initiative, Mr. Kartik Kalla, National Programming Head, Radio City 91.1 FM says, “Diwali is that time of the year when everyone is shopping, gifting & in a mood for celebrations. Each year, Radio City aims to make this festival special for the listeners. This year we intended to do something different. With ‘Abki Baar Dedo Akhbaar’ we give a chance to the listeners to spread happiness by lighting up this Diwali for the underprivileged in the city. No bigger joy than watching those eyes sparkle & the smiles spread.”

Radio City 91.1 FM has managed to collect more than 4500kgs of old newspapers in the last 5 days! With Diwali just round the corner, the station plans to collect more than 10000kgs to raise around Rs 1,00,000/- for the underprivileged kids.