Investor relations firm Purple Communications of Australia partners with PROI

Perth-based investor relations firm, Purple Communications, today joined Public Relations Organisation International, Inc. (PROI), the world's largest public relations partnership with 50 leading independent PR partner companies and 3,000 experienced practitioners worldwide.

Purple is a leading agency in the Australasian region in its own right and is the only Australian investor relations firm to be invited into PROI's international network.

Sharif D. Rangnekar, Director & CEO, Integral PR Services Pvt. Ltd., and India Partner PROI,said, ""The recent joint feasibility study for a FTA between India and Australia are a strong indication of greater ties between the two countries in the days to come. The coming of Purple as part of the PROI network as our partner adds a great amount of strategic importance to agencies in India as trade and economic ties with Australia strengthen."

Commenting on the significance of the association, Purple's Managing Director, Warrick Hazeldine said, "We are delighted to be recognised as leaders in our field by this professional partnership that includes some of the world's leading independent PR firms. Purple's clients are predominantly resources companies and major corporate brands; and more and more we're finding that our clients have multinational interests. In partnership with PROI and its partner companies around the world, we can offer our Australian clients a truly seamless global service with intimate local knowledge, while maintaining our independent status and brand."

"In return we'll be offering PROI partner companies' international clients the benefit of our local Australian expertise", Hazeldine added.

Purple has been involved in several landmark China-Australia transactions in the past few years, and see the trend of inbound investment into the Australian resources sector continuing.

"In recent months, Purple has partnered with PROI's Hong Kong Partner, Strategic Public Relations Group (SPRG), to organise investor relations roadshows in Hong Kong for Australian clients."

Richard Tsang, Managing Director of SPRG and PROI Vice President for the Asia-Pacific region, welcomed Purple Communications to PROI saying, "We are very pleased to have attracted a firm of Purple's calibre to PROI. Strategically PROI will continue to expand its network of partner companies, to further extend our global reach and service offering to our respective clients."