Infinity Cars launches Aston Martin’s ‘New Vantage’ in India

Infinity Cars, the prolific luxury car dealership group announced the launch of Aston Martin’s much awaited New Vantage in Mumbai today. Inspired by the ‘Hunters’, the car sports an athletic and predatory stance to give it a dramatic animalistic character. Priced at Rs. 2.95 crores ex-showroom Mumbai, the car was launched with a grand unveil at the Aston Martin Mumbai Showroom at Kemps Corner, Mumbai in the presence of Mr. Lalit Choudary, CMD - Infinity Cars. Aston Martin has placed the New Vantage competitively between the entry level sports cars and the more expensive GT offerings - with a price tag of Rs 2.95 crores (ex-showroom Mumbai).
The New Vantage was designed for drivers of all abilities without compromising on its driving dynamics. This coupled with its increased ground clearance makes it a great choice as a daily commuter, as well as a thoroughbred track day weapon for the enthusiast. Like every single Aston Martin that rolls out of its Gaydon Facility, the New Vantage is handcrafted to perfection - using some of the most luxurious and exclusive materials available. Previewed in the beautiful Hyper-Red exterior and special two-tone Obsidian Black and Spicy Red leather interiors. Built on a bespoke ‘bonded aluminium’ under frame and powered by a 4.0L Bi-Turbo engine, the New Vantage weighs just 1,530kg giving it an agile and responsive driving dynamic unlike any other sports car available in the market. Infinity Cars, who are renowned for their impeccable sales and service experience to their customers, have also increased their service network through the introduction of dedicated Aston Martin Service Facilities in Mumbai and Bengaluru, giving current and future Aston Martin owners, a superior service commitment when it comes to maintaining their prized possessions.
Ms. Nancy Chen, Head of Sales Operations for Aston Martin, Southeast Asia said, “We have made a strong start with the DB11, taking Aston Martin back into profit earlier this year. The new Vantage will build on this success and take the company to greater heights. A true sports car with a sharper look and a keener dynamic edge, the new Vantage is the Aston Martin pure driving machine enthusiasts have been waiting for.”
Since 2007, Infinity Cars has established leadership as an automobile dealer gaining a sizable market share in the high-end luxury car segment in Western India with their noteworthy customer focused approach.
Mr. Lalit Choudary, CMD - Infinity Cars, said, “We are absolutely delighted to launch the New Vantage. For years, the Vantage has been our most important and highest selling model. Aston Martin has once again transcended all performance and design thresholds with the new model and we are bullish about its prospects in the Indian Market. Besides car connoisseurs and purists, we are positive that young and successful entrepreneurs and businesswomen will be interested with its bold design which makes it stand out. With our very aggressive pricing, we are looking to acquire a healthy market share.”
Talking about the future, Mr. Choudary also revealed Aston Martin Mumbai’s plans to bring the car to the customers through a multi-city Road Show starting October.

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing