Indigo Consulting bags 4 new accounts!

Indigo Consulting is on a winning spree, having won the digital accounts for four new clients: Edelweiss Wealth Management, Home Loan Advisors, IDFC Mutual Funds and Mahindra Group. For these clients, the engagement starts with the redesign and development of websites and a mobile site, and will subsequently cover other digital marketing activities.

The Edelweiss Wealth Management engagement will include a complete redesign and development of the website to make it a powerful source of leads and business, along with implementation of a Content Management System to help manage the site efficiently.

Indigo Consulting has also been chosen to uplift the online presence of Home Loan Advisors, professional mortgage advisors. Apart from sporting a new look and feel, the redesign will also include an interface capable of initiating customer engagement and lead generation. The new site will feature a host of financial calculators to help simplify an otherwise complex decision making process.

The IDFC Mutual Funds website will undergo a complete revamp to accommodate an array of new functionalities including tools to aid decision making on product selection. The new site will also provide alternative touch-points to influence sales and avenues for servicing and cross-selling to existing investors. The portal will function as a "friendly advisor' to its visitors, via an intuitive interface.

The project for the Mahindra Group involves design and development of the corporate mobile site. The site will serve as a one-stop shop for all information about the corporate brand, operating as a quick dispenser of information and services.


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