Indian Traffic to business and finance Web Sites surged 45 Percent: comScore
"With India emerging as a vibrant global financial center, online finance is beginning to attract significantly more attention and drive more transactions than ever before in this market," said Will Hodgman, comScore executive vice president for the Asia-Pacific region. "With half of India's online population visiting a business or finance-related site during the month, there is an opportunity to reach and engage financial consumers in a way that was not possible before. Financial companies must focus now on devising effective digital strategies to help attract and retain these important customers or risk losing them to their competitors."
ICICI Ranks as Most Visited Bank in India
June 2010 vs. June 2009
Source: comScore Media Metrix
Total Unique Visitors (000)
Total Internet: Total Audience, Jun-2009: 34,601, Jun-2010: 39,171, % Change: 13
ICICI Bank, Jun-2009: 3,365, Jun-2010: 4,725, % Change: 40
State Bank of India, Jun-2009: 1,598, Jun-2010: 2,944, % Change: 84
Indian Overseas Bank, Jun-2009: N/A, Jun-2010: 2,064, % Change: N/A
Yahoo! Finance, Jun-2009: 707, Jun-2010: 1,343, % Change: 90
Bombay Stock Exchange, Jun-2009: 917, Jun-2010: 896, % Change: -2
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
Further analysis of the most-visited online banks revealed that the top three received a significant portion of site traffic from markets outside of India. ICICI Bank saw 12.3 percent of its traffic originate from other markets, with the U.S. accounting for 5.4 percent of overall visitation to the site, the U.K. at 2.5 percent and Canada with 1.0 percent, leading as the three largest markets for visitation outside of India. HDFC Group received nearly 6 percent of its traffic from other markets (top three: U.S. 1.5 percent, U.K. 0.7 percent and Singapore 0.3 percent). While State Bank of India received 6 percent of its traffic from other markets (top three: U.S. 2.3 percent, U.K. 0.5 percent and Singapore 0.3 percent).
Visitation Origin to Three Largest Online Banks in India
Total Audience, Age 15+ - India Home & Work Locations*
in India Outside India
HDFC Group, % of Unique Visitors in India: 94.3%, % of Unique Visitors in Outside India: 5.7%
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
"Several banks occupied top spots in the category, pointing to the popularity and growing interest in online banking in India," continued Mr. Hodgman. "With the top banks attracting a significant number of visitors from countries outside of India, these visitors, most likely non-resident Indians, represent an important segment for banks to address when developing and executing their digital strategies."
Visitors Show Strong Engagement at MoneyControl.com and Bombay Stock Exchange
June 2010
Source: comScore Media Metrix
Average Minutes Average Pages Average Visits
Total Internet: Total Audience, Avg Mins Per Visitor'09: 723.4, Avg Mins Per Visitor'10: 1,118, % Change: 29.8
ICICI Bank, Avg Mins Per Visitor'09: 26.3, Avg Mins Per Visitor'10: 58, % Change: 4.0
State Bank of India, Avg Mins Per Visitor'09: 16.6, Avg Mins Per Visitor'10: 28, % Change: 3.4
Indian Overseas Bank, Avg Mins Per Visitor'09: 4.8, Avg Mins Per Visitor'10: 10, % Change: 1.9
Yahoo! Finance, Avg Mins Per Visitor'09: 17.0, Avg Mins Per Visitor'10: 15, % Change: 4.3
Bombay Stock Exchange, Avg Mins Per Visitor'09: 42.2, Avg Mins Per Visitor'10: 97, % Change: 5.8
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
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