Indian Express Audio: Taking the original content expertise into a new medium

With eight new shows, the Indian Express is excited to make an entry into the growing audio space in India. Globally too, the phenomenal demand for audio streams is almost on par with video (Nielsen Report). The rise of Alexa voice and Google Home have also given natural language driven interaction a shot in the arm. Google revealed last year that one in five search queries are now in voice.
The Indian Express believes that this presents a huge opportunity for creative skills and original content in the India market.
“While entertainment has a monopoly on the audio streaming space today, we strongly believe that information will become an important player in the audio-on-demand landscape. To be able to read and listen at the same time is a great way to stay informed on your smartphone,” said Durga Raghunath, CEO Indian Express Digital.
Here is the list of shows:

3 Things: Our flagship daily news show, where host Neha Mathews talks to in-house experts about what is going on and why you need to care about it, taking you beyond the headlines to bring you the news you must understand. Tune in, Monday to Friday, with an extended deep dive on Saturdays.
 The Express Adda Podcast: Every Monday, tune in to hear celebrities and public figures dive into their lives and careers, and discuss contemporary issues as they are interviewed by our editors from the Indian Express. Join us to listen to the wisdom of the some of the greatest living legends of our time. The first episode features His Holiness the Dalai Lama, in conversation with The Indian Express Executive Director Anant Goenka and National Opinion Editor Vandita Mishra.
 Water: An Indian Express Series: Water is everywhere, in the air we breathe, in our food and drink, in the electronics we use. There is no life without water. Tune in every Tuesday to follow Ameya Nagarajan as she explores the story of water in India. The first episode looks at the historical, economic and cultural importance of the monsoon to India.
 Likh the Process: The process of writing is complicated and intense, and often not at all what you expect it to be. Join Joshua Thomas every Wednesday as he profiles a wide spectrum of artists showing you how they have honed their craft and how they sustain themselves through their art. The first episode features Simar Singh, a spoken word poet from Mumbai.
Metro Food Hoppers: This show is an oral history of food, showcasing eateries, cuisines and chefs in Indian metros. We begin in Mumbai and make our way to other cities, listening to the sounds of their streets as our hosts gorge on their food and tell us the stories of their habits and institutions. The first episode features Simona Terron sampling pani puri
in Mumbai.

Talking Books: Every other Sunday, Juggernaut and the Indian Express come together to feature conversations with Juggernaut’s authors, bringing you the latest from the world of ideas in India. The first episode, releasing 1 July, has Manu S Pillai in conversation with Supriya Nair, talking about the history of the Deccan, its kingdoms and their wars, and Manu’s new book Rebel Sultans: The Deccan from Khilji to Shivaji
The Sandip Roy Show: What makes people tick? What are the stories they carry with them? In a world of shouting heads, veteran journalist, radio commentator and novelist Sandip Roy sits down to have real conversations about the fascinating world around us and the people who shape it. Catch these engaging interviews every other Sunday. The first episode, releasing 8 July, features economist and bestselling writer Sanjeev Sanyal.
 What to Watch this Weekend: Do you waste half your free time deciding what movie or show to watch instead of actually watching it? We’ve got you covered. Join Neha Mathews every Friday as she sits down with expert reviewers at the Indian Express to discuss the best movies and TV to watch that weekend. From the latest Bollywood flicks to binge-worthy shows on Netflix, she’s got all the details and no spoilers.
Listen to the Indian Express podcast on the app, as well as web and mobile platforms.
Links URL: Facebook: Twitter: @expresspodcasts


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