Imagica sparks an 'interesting' conversation on social media

Imagica, India’s favourite holiday destination, boasts of a theme park, water park, snow park and Novotel Imagica with something to do for everyone. Apart from thrilling rides, the destination is also home to a lot of entertainment shows, installations and events that are created using modern technology and infrastructure. To highlight the same, Imagica launched Detective Bow Wow Jibber Jabber on its social platforms.
An Imagica character, Detective Bow Wow has a show at the park which is loved by adults and children. His condescension and humor makes him adorable and annoying at the same time. Encouraged by people’s response to the show, Imagica made Detective Bow Wow their social brand ambassador. How? Through animatronics technology developed by the legendary Jim Henson Company, the people behind shows such as Fraggle Rock and Sesame Street. Detective Bow Wow has been responding to each and every comment and tweet with a personalized animation video response in a matter of a few minutes. 

The activity was conceptualized and executed by Sideways Consulting.¬if_t=video_comment¬if_id=1462248810835365

Mr. Harjeet Chhabra, Chief Marketing Officer, Adlabs Entertainment, says, “People interact a lot with the brand on social media. This includes enquires about activities, offerings, price and location. To live up to the brand promise of Badi Interesting Jagah Hai, we believe this to be a great way to deliver the brand experience through CRM and ORM. Within 20 days, we have managed to create over 900 highly-personalized responses.”

 The brand intends to reinvent the way it converses with audience on social media on a monthly basis. Adlabs Entertainment Ltd. recently refreshed its brand promise with a one brand one destination approach. The Theme park, Water park and now launched Snow park all have a new identity under the brand name IMAGICA. The new logo represents Imagica as a one stop holiday destination, bringing all its brands under a single Brand name, ‘Imagica’, with the tag line ‘Badi Interesting Jagah Hai’.

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