IdeaSpice Bags Mandate for Cold Pressed Juice MyGreens
Mumbai based branding, management and design company has won the account of MyGreens - a new range of Cold Pressed juices that are becoming an emerging trend in India. MyGreens has collaborated with IdeaSpice for turnkey assignment that includes creation of logo, communication pattern, website designing and management, packaging as well as overall market strategy.
Saurav Roy, Director, IdeaSpice said, “It is very important for us to understand the work and sentiment that has gone into the creation of a brand for us to get on with the building process. We treat each of the accounts we’ve acquired as if they were our own. At IdeaSpice, we believe that we need to get into the heart of the business for it to lead to successful productivity.”
MyGreens juices are designed in a manner that dramatically sets it apart from any other product under similar categories. The juice brand is an amalgam of art and science, in that the health value of the products is clearly demonstrated in an aesthetically pleasant way.
“MyGreens is a brand that promotes a healthy way of life and does it in a fun way. The packaging, website design and overall experience of the brand with consumers is vibrant, easy-going and a balance of information and intuition”, Roy added while explaining about the agency’s mission for MyGreens.
Anurag Mishra, Co-Founder & Director, MyGreens stated, “The IdeaSpice team extremely talented and have an instintive understanding of design and brand management. They have helped us clearly visualise and give shape to our vision for the the brand into a very differentiated design language. We look forward to a long and fruitful partnership with IdeaSpice.”
The packaging, incidentally has been considered one of MyGreens’ unique selling points as every prototype tells a story. You can learn more about MyGreens at www.mygreens.com