How computer vision brings advertising to a new level of relevance & personalization

The global AdTech market is undergoing intensive changes and will never be the same. Gone are the times when a product will be bought if it is offered persistently. Users are becoming more and more conscious about their privacy and what to be shown on their devices. Big market players like Google and Apple also change to adapt to user expectation by offering the methods for better protection. Cookies will soon be gone for good. It is believed that the biggest challenge today is not finding an audience interested in your product, but finding the right way to present it. Hence, relevant and personalized ads have become one of the keys to campaign success these days.

Thanks to Artificial intelligence and computer vision, the advertisers finally find their solutions. Computer vision can train and teach computers (machines) to not only recognize various objects in pictures and videos but also can analyze textual content, which helps advertising attain a new level of communication: more relevant & more user-friendly. Cookies are, indeed, needless.

Here is how computer vision works, for example. When an audience reads news online, for example, a woman checks an article about baby skin problems during winter. She keeps reading till a certain moment, there will be an ad of a baby care cream shown up on her screen, which is not a coincidence at all because machines can know exactly when and how to deliver the ads to you. How amazing it is.

Hybrid team — an Adtech company with more than 10 years of expertise in industry team even offers something more amazing. Their AI-vision platform VOX, of which computer vision can recognize over 10,000 objects, including age, human emotions and many other categories, by analyzing and categorizing them. Another important thing to consider is how views are counted. In VOX, one impression is recorded only when the creative is fully loaded and displayed for at least 1 second. The CTR, on the other hand, is higher than in the average advertising campaign thanks to the different combinations of interactive elements that encourage the audience to engage with the ads. 10% higher CTR speaks for itself.

VIDEO HERE

A pharmaceutical company working with VOX  produces vitamin supplements for women who plan to be a mother, pregnant or breastfeeding. First, VOX AI algorithms scan and analyze the picture. Computer vision recognizes a young, smiling pregnant woman in the photo. Then VOX natively embed one of their in-visual formats which is responsive as well as mobile friendly. The creation delivered the message "be happy in the most important period of life" and a photo of the supplement in the appropriate color.

In this way, they offer the product to the most interested group of recipients at the most appropriate moment, when the user is looking for an answer to his question and needs a recommendation. In addition, they reach the target group at various stages of the sales funnel - from women who are just thinking about having a baby, to new mothers and their relatives and partners. The approach based on the synergy of technology, creation, user experience allows to achieve much higher CTR indicators compared to regular advertising and other online channels / campaigns of the brand.

Want to learn more about our VOX, join our webinar on 29 June “Skyrocket your campaign performance with  VOX - AI-Vision Platform” to learn how to make your ads relevant and personalized.