Hoichoi to acquire premium rights of the bengali film Bishorjan
Hoichoi, the world’s largest digital Bengali entertainment content platform, announced that Bishorjan, National Award winning Bengali film of 2017 will be streaming from 30th March. The plaform has acquired premium rights of the film which will stream under the category of 'Hoichoi Fresh'.
Hoichoi has recently completed 6 months since its inception, and has promised to deliver Original web series, shorts and films every month along with movies which are critically acclaimed and also, commercially successful. Acquiring award-winning movies like Bishorjan is the platform's next strategy; Hoichoi consciously wants to satisfy its vast number of subscribers.
Bishorjan is directed by Kaushik Ganguly and stars Abir Chatterjee and Jaya Ahsan in lead roles. The film has bagged many awards since its release in April 2017, like recently winning the Filmfare Awards East 2018 for Best Film, Best Director, Best Actress, Best Actor in a Supporting Role and Best Original Story.
Kaushik Ganguly, Director of Bishorjan said, “For a director when he makes a film, he has certain level of expectations out of it, like for it to reach everyone around the world, not just one section of the society. Hoichoi is helping my film reach that vast number of audience, nationally and worldwide!”
The film is about a Hindu widow from Bangladesh, Padma (Jaya Ahsan) who finds a man deeply injured near a river. She decides to take care of him but soon finds out he is a Muslim from India hence, decides to hide his true identity from the people of the village to protect him.
Vishnu Kant Mohta, Co-Founder of Hoichoi said, “One of the biggest mission of Hoichoi is to deliver the best in Bengali entertainment to its audience. Bishorjan is a fantastic addition to our library and it will not only delight the Bengali diaspora across the world, but also anyone who missed out on watching the film here in India."