HISTORY now available on Mobile TV across major operators; draws strong response in social media

HISTORY, the world's leading factual entertainment channel, which debuted its India edition on October 9th, 2011 and reached out to 45 mn viewers within a month of its launch, is now available on the Mobile Platform. The channel has taken a step further to offer thrilling and action packed content from its channel to the viewers across the country.

HISTORY will be available on both platforms - Live Streaming as well as Video On Demand on GPRS enabled mobile phones. To access the application, the user will have to send the keyword "HISTORY" as an SMS to 51818. The user can chose to either view the channel or key episodes from a particular show.

This service is available via Mobile TV across all leading mobile operators on such as Vodafone, Airtel, Idea, Aircel, BSNL, MTNL, Reliance, Tata Docomo and Tata Indicom. There will be different subscription charges based on the package viz. daily (Rs. 7/-) or monthly (Rs. 150/-) based on the user's choice. The service will soon be available in other Indian languages as well.

Says Ajay Chacko, President, A+E Networks I TV18, "It is our endeavour to ensure that our innovative and cutting edge content reaches every possible audience with access to a screen ' be it a TV screen, a computer screen or a mobile phone screen. By making HISTORY available on the mobile platform, we have once again taken a step in the direction of broad basing and growing this genre in India."

Cutting across segments & demographics, HISTORY had helped grow the Factual Entertainment Genre by 30% in just the first month of launch. The channel has also carved its niche in the digital space and is actively interacting with fans. It released its launch TVCs with Salman Khan, before it went on air, to offer Netizens a sneak preview of what it had in store for them. The effort yielded an unprecedented response - generating more than 3 lakh fans within just a month of its launch, which is already more than any other channel in the genre!

HISTORY has partnered with Hyderabad based Apalya Technologies, which will enable the channel to power its content on Mobile TV. Vamshi Reddy, Founder & CEO, Apalya Technologies says "We are pleased to be offering a great factual entertainment channel like HISTORY on board. With Live Streaming and Videos on Demand, it is surely a good value add to different mobile and internet users".

Furthermore, these features will soon also be available across other platforms through Apalya apps, such as:

- Internet Dongles like Tata Photon, Reliance Netconnect & MTS Blaze

-App Stores, like Android, Apple I-stores, Blackberry, Nokia Ovi, etc.


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