Groviva launches digital film focused on building children’s confidence

Self-confidence is an essential ingredient for all aspects of the child's healthy  development and overall growth. Groviva®, a leading child’s nutrition brand, unveils its first ever digital campaign ‘Confidence Inside, Active Outside’ that intends to create awareness about developing children confidence. The campaign is now live on all Groviva® Social Channels.

Groviva® is most evolved and modern nutrition, that fulfils all physical and mental development needs of a child which in turn lends itself to building a strong sense of self belief. According to the experts, Groviva is the most updated nutrition for your child’s confidence.

Conceptualized by Cheil WW India, the film tells the story of a young girl who joins Taekwondo classes in her school and not only overcomes her competition, but also wins over her instructor with her confidence. She’s a little underweight for the class, but she doesn’t let that weigh her down. Confident in her abilities, she manages to meet the benchmark weight to join the class and fights her competition with full grit. Watch how her confidence helped her win coach’s trust.

Speaking about the campaign, Mr. Pramod Pillai, Head of Marketing, Signutra™ said, “We understand that good nutrition helps in physical, immunity, cognitive growth, and meets the high energy requirements for Children. Today’s parents don’t just want good height or ideal weight for their kids. The children today need to be more proficient and the right environment along with right nutrition that can foster the development of their self-esteem and overall growth. Groviva® is developed with high quality ingredients in the just the right amounts to match the Indian Nutrition Guidelines for the children. The campaign is our step forward to build awareness about the category and brand.”

“From the moment we received the brief, we believed that this film could be the start of something special. This was an opportunity to redefine how parents perceive growth and development in their children. So the responsibility on our shoulders wasn’t just to craft a great ad or tell a great story – it was about creating a new culture in parenting.” added Ritesh Agarwal, AVP- Digital, Cheil WW India.

Speaking more about importance of nutrition, Mr. Ravi Vaidhyanathan, VP - Sales and Marketing, Signutra Inc, USA, says, “At Signutra we believe that right nutrition is like a signature and plays a vital role in the development of an individual. We are global experts in medical nutrition, who understand that nutrition science is common across the world.  But the nutrition needs are unique for each country, especially in today’s environment, where each one of us are striving to do more & more by pushing our limits. To keep up with this spirit, every product at Signutra has been formulated with in depth research and understanding on such parameters, which are specific to Indian needs”.


Campaign Summary

Brand: Groviva

Creative Agency: Cheil WW India

Production: The Space Agency

Director: Deepak

Producers: Varun Sitapra
Title of film: Groviva – Confident Inside. Active Outside

Duration: 2 Minutes




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