Grohe India hires Value 360 as its PR partner!

Grohe India, has appointed Value 360 Communications as its official PR agency in India. Grohe is the latest addition to the list of industry leaders for whom the leading PR firm offers messaging services.

GROHE India (GIPL) is a wholly owned subsidiary of GROHE AG  and has over the last seven years acquired a significant position in the Indian market as one of the largest selling foreign brands. Grohe's extensive portfolio of showering solutions, bathroom accessories and flush actuation plates enable its quality and aesthetics-conscious patrons to create a cohesive design scheme in their bathrooms. The company also offers a vast range of kitchen faucets and
innovative kitchen water systems.

Ramesh Kaushik, Head-Marketing, Grohe India remarked on the appointment, “Grohe products are conceived to deliver the perfect blend of design, quality, technology and service.  In India, we are looking to reinforce our strengths of a consistently delightful consumer experience led by pure Inhouse Designs and superior technology as well as create new service standards amongst the ever-widening target markets. Our motive is to fortify our position further with a consumer connect strategy that redefines the segment in the Indian market with Value 360 Communications through a fresh perspective.”

Kunal Kishore, Director, Business Development & Strategy at Value 360 Communications, feels his agency will be instrumental in helping Grohe India further consolidate its leadership position in the market. “Grohe India as a brand is visionary and innovative. Our endeavour will be to enable the brand to bolster its position as the leader in sanitary design by carving out a product led, penetrative strategy that is befitting to the brand, thus ensuring higher consumer mind space. At Value 360, we have a team of experts working in diverse areas of public relations, from new and traditional media promotions, media relations, integrated marketing and strategic counsel etc. We hope to successfully bring this expertise into the campaign that we build for Grohe to meet their specific demands.”