Google launches Google Play Music subscription in India

Google India has announced the launch of Google Play Music subscription in India, offering music lovers a fresh take on streaming that is smarter, easier and uses little data. Google Play Music is available across Android, iOS and the web in India. As an introductory offer, it is available for a discounted subscription offer of Rs 89 per month if one signs up within the first 45 days. 

Elias Roman, Lead Product Manager, Google Play Music, commented, “With Google Play Music subscription, Indian subscribers can listen to their favourite music across a variety of languages, including Hindi, English, Tamil and more. This music can be accessed from any device with your Google Account. To make the experience deeply personalised, we’ve plugged into Google’s understanding of context and machine learning to recommend the right music at the right moment based on each listener’s preference, place and activity.” 

Google Play Music offers a music catalogue of over 40 million unique local and international hits, and music lovers can now subscribe to unlock everything – offline listening and on-demand access to the full catalogue. Google Play Music also allows listeners to find music by language or by their favourite Bollywood artists and music directors and even lets them watch their videos right in the same app. 

Google has integrated contextual tools in Google Play Music, tapping into the power of machine learning to recommend music based on the listener’s preference, activity and location. Additionally, Google Play Music will curate hand-picked playlists to personalise music for the listeners for a variety of occasions. Whether one is at home, at work, working out at the gym, or exploring a new city, Google Play Music will deliver personalised music based on where the listener is and they are listening. 

Google Play Music will allow users to stream music using minimal data on mobile. When a listener subscribes, they can enjoy offline listening, and be prepped with an offline playlist based on what they have listened to recently, even if they forgot to download them ahead of time.


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