Good Creates Good – Gap’s Fall 18 campaign

Inspired by Gap for Good initiative, Arvind Lifestyle Brands Limited, which operates Gap in India has today launched the Good Creates Good social campaign for the Gap Fall’18 collection in India.  Curated on the lines of Gap’s global Good Creates Good campaign, it is intended to drive a common understanding of doing or creating good and acknowledging the effort in making a difference to the world at large, focusing primarily on driving positivity, diversity, and equality.

The campaign brings together 8 community leaders, who are passionate about doing good in their own unique way. The community leaders include – celebrity stylist, Shaleena Nathani; actor, Suhail Nayyar; cricketer, Rahul Chahar; singer, coder, Lisa Mishra; make-up artist, Namrata Soni; fashion director, Edward Lalrempuia; chef, Kelvin Cheung; and storyteller Karishma Mehta. The campaign captures the spirit of goodness, optimism and happiness by asking the influencers to share how they do good.

Through a series of social posts on Facebook and Instagram, Gap India and the community leaders will talk about the different ways of doing good, inspiring people in their everyday to act responsibly and thoughtfully and do what they can, big or small, to improve the world around them.

This season also introduces a carefully curated collection of Soft Wear — ultra soft apparel engineered for the perfect fit. The result is a must-have collection of stylish pieces that provide absolute comfort and the perfect fit to work, play, and be on the go in.

Come and celebrate fall with Gap and create your own little good #GoodCreatesGood.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing