Go Cheese's new Tom & Jerry Cheezoos makes food fun!

Go Cheese, the brain behind convenient cheese like shredded and nacho liquid cheese, now introduces a new product that stars legendary toon superstars Tom & Jerry! Go Cheezoos is cheese in a tube, yet another innovation from Parag Milk Foods Pvt. Ltd. The 100gm tubes of delicious chocolate, peanut, tomato salsa & regular flavors will make many a meal exciting like never before!

Go Cheezoos squeeze tube is a novel concept, launched for the first time in India and greater Asia. Parag Milk Food Pvt. Ltd. has entered into a licensing agreement with Warner Bros. Consumer Products which will see legendary toon stars Tom and Jerry gracing the innovative product.

Speaking at the launch, Rahul Akkara, VP, Marketing, Parag Milk Food Pvt Ltd, said, "We started our work on identifying characters that would work best with the Go brand. Of all the characters, Tom & Jerry were the best fit. All our lives we have seen Tom chasing Jerry as he tries to enjoy his cheese. More importantly, kids relate to Tom & Jerry like no other brand, they have so much vibrancy and have stood the test of time. From a young kid to a grandparent, everyone loves Tom & Jerry and their products; this is one association which will appeal to every age group."

"We are very excited to be working with Parag Milk Food Pvt. Ltd. to bring Tom & Jerry to the homes of our fans in India, through this healthy and innovative product, Go Cheezoos," said Bianca Lee, Managing Director, Greater China, SE Asia and India, Warner Bros. Consumer Products.

Go Cheezoos is portable and easy to use. The flavors work well with kids who can carry these convenient tubes to school to make meals exciting. The product will be available across retail and modern trade outlets in India.