Gleneagles Hospitals, India announces ‘I AM EMERGENCY-READY’ campaign

Gleneagles Hospitals India announces the launch of one of its kind unique emergency campaign titled ‘I AM EMERGENCY READY’. The objective of this initiative is to minimize the risk factor during medical emergencies by training citizens to administer immediate care and ensure a correct first-response treatment to a victim until specialised medical help arrives. This initiative will be executed across four (4) metropolitan cities such as Mumbai, Chennai, Bengaluru and Hyderabad at Gleneagles facilities which comprises of 9 hospitals of Gleneagles Global Hospitals and Continental Hospitals.

Emergency situations can occur anywhere, anytime and to anyone. Many victims’ lives are at risk as bystanders do not know how to handle an emergency situation. ‘I AM EMERGENCY READY’ will address these issues and educate local citizens to handle different types of emergency situations be it accidents, stroke, cardiac arrest, trauma, etc. Through this drive, Gleneagles Hospitals (Gleneagles Global Hospitals, AWARE Gleneagles Global Hospitals, Gleneagles BGS Global Hospitals, Global Hospitals and Continental Hospitals) would like to conduct BLS training for individuals, corporates, everyday people like auto drivers/ roadside vendors and many, schools (students from 9th standard to 12th including teacher), parents, social workers, security guards and many. At the end of the training, a certificate and an emergency toolkit will be presented to the qualified participants.

Dr Ajay Bakshi, CEO -India, Parkway Pantai says “We at Gleneagles Hospitals are proud to announce the launch of ‘I AM EMERGENCY READY’ campaign and help citizens equip with first-response medical emergency help. Our larger objective is to spread awareness regarding the importance of emergency assistance during the initial critical minutes and help India establish as an Emergency ready nation. Our aim is to raise awareness on steps to be taken to manage common medical emergencies, so that the victim is temporarily stabilized until medical treatment is received.”

At the end of the EMERGENCY-READY Campaign, this initiative will make an attempt to receive maximum number of pledges to help India become an emergency ready nation. In line with the BLS training which is provided by the hospitals during these three months, willingness to come forward and undertake the training is required. Post this training, an individual has to be dedicated towards helping a person in need. Gleneagles Hospitals urges every person, corporates, government bodies, Education institutions, healthcare facilities sports training centres etc to register for undertaking BLS training and take a pledge towards helping people in need of medical emergency.  To register for BLS training

Madhur Varma, COO -India Operations Division South, Parkway Healthcare Pvt. Ltd. comments “Our hospitals, across are fully equipped and Emergency Ready with a team of expert doctors to handle critical cases. In our experience, we face several emergency cases at all our facilities, where the victim has not been attended in the” initial golden minutes” of urgency. We understand the importance of first-response help during a critical moment and hence advocate to train and build an emergency equipped nation to avoid fatal cases.”

Towards the culmination of this initiative, Gleneagles Hospitals India will announce the winners of the ‘Good Samaritan Awards’, a felicitation program that would acknowledge and appreciate those Good Samaritans who have helped victims in emergency cases. The programme will award Good Samaritans who have coordinated a swift evacuation in a critical emergency situation, rendered any kind of unusual support or took care of a person under a critical emergency condition, until help arrived. Nominations are open for 3 months from August to November.  At the closing, three individuals will be identified for their presence of mind and lifesaving action, to be felicitated at a function where they will receive Rs 20,000/- each.

Data suggests that the most common medical emergencies witnessed in hospitals are road accidents and other trauma related injuries, heart attacks or other cardiac related illnesses, strokes, etc. In all these cases, time is crucial and administering adequate first response treatment could make all the difference.  

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