GlaxoSmithKline adds a "Golden' halo to its 100 year old brand; Launches 'Horlicks Gold'
Taking the equity of the Mega Brand Horlicks to the next level, this launch reiterates GSKCH's commitment to provide consumers with the best products for them to live better and healthier lives. Children these days strive to be the best in all that they do and GSKCH understands the growing need of extra nutrition for children in today's competitive scenario. After a lot of consumer research, the company has developed Horlicks Gold to meet the increasing nutritional requirements of kids.
Commenting on the launch Puneet Das, General Manager, Horlicks, GlaxoSmithKline Consumer Healthcare, India, said "We are very excited about this launch. Horlicks has always been synonymous with good health and has continued to remain relevant to the Indian households over the years. With Horlicks Gold, we reward our consumers with the best ever proposition from Horlicks. Every mother wants to give her child the very best and that is why are confident that the new Horlicks Gold range will be very successful amongst our consumers"
This is a phased launch and South and East are the 1st markets for this launch. The launch of Horlicks Gold will be supported by a strong advertising and marketing campaign and 360 degree activation to create awareness on about this best ever offering from Horlicks that provides overall growth & development along with the promise of a never before taste. The marketing plan also includes TV advertising, print , digital and on ground activation at relevant touch points.
Horlicks Gold will be available in 2 variants- Golden Malt and Chocolate Delight in Cartons priced at @Rs. 195/- and Jars priced at Rs. 200/-