Genesis Burson-Marsteller bags the PR mandate for L'Oreal Consumer Prod.

Genesis Burson-Marsteller, South Asia’s leader in strategic, integrated communications, has announced its newest retainer relationship, L’Oréal India. The agency has been appointed by L’Oréal’s Consumer Products Division to further enhance its brands - L’Oréal Paris, Maybelline and Garnier. The account is being led by Genesis B-M’s Consumer & Brand Marketing Practice in Mumbai.

“We are very excited to be working with L’Oréal, whose stylish approach to beauty means delivering innovative products for people to look and feel their best,” said Prema Sagar, Founder and Principal of Genesis Burson-Marsteller.

Genesis Burson-Marsteller is closely working with L’Oréal to promote their make-up, hair care, skin care and hair colour portfolio, providing creative platforms to showcase and highlight the full range of their products.

According to Mr. Satyaki Ghosh, Director,  Consumer Products Division, L’Oréal India “L'Oréal, the world leader in cosmetics, is synonymous with beauty, innovation and scientific excellence. We are constantly striving towards creating visionary products designed to create benchmarks in the beauty industry. It’s important that our communications team also be innovative, finding creative ways to showcase our brands, reaching new consumers with the beauty  products they want and need. We are happy to associate with Genesis B-M since they are best equipped to help us do this successfully.”

L’Oréal joins a long list of industry leaders by whom Genesis Burson-Marsteller has been retained to provide strategic communications and programme implementation. Celebrating 20 years as India’s leading integrated communications consultancy, Genesis Burson-Marsteller serves its clients with strategic counsel and programme development across the spectrum of public relations, public affairs, digital marketing, issue and crisis and corporate social responsibility.