Garnier Skin Naturals picks Alia Bhatt as Brand Ambassador

Garnier Skin Naturals has signed on the stylish and vivacious youth icon Alia Bhatt as the brand ambassador for the Garnier Pure Active Range of products. Alia’s collaboration with Garnier is a perfect fit and reiterates the young and fresh imagery of the brand. Alia will be seen in some exciting upcoming campaigns for Garnier Skin Naturals this year.

The Garnier Pure Active Range comprises of products that are specialists in repairing and solving skin problems like acne, pimples dark spots etc. that are rampant amongst teenagers today. With a young and energetic target audience that is always on the move, the range of Garnier Pure Active cleansers and face washes provide the perfect solution to skin care issues caused by dust and pollution. The range includes three products: Garnier Pure Active Neem Face Wash, Garnier Pure Active Pore Unclogging Wash and Garnier Pure Active Blackheads Uprooting Scrub. Garnier Pure Active range is a new generation of concentrated formulas, with the proven power of plants & tested on acne prone skin.

When asked about Alia Bhatt’s association with Garnier Pure Active Range of Products, Nathalie Gerschtein, General Manager, Garnier, said “We are very happy to have Alia join the Garnier family. Alia is a fantastic youth icon with a lot of youngsters relating to her choices in fashion and beauty. Alia is the perfect partner for reaching out to our target audience for this particular range of powerful and dynamic products.”

When asked about her association with Garnier, Alia Bhatt said, “I’m very excited to be associated with Garnier Skin Naturals. Personally, I love this superb range of cleansers that help me in keeping my skin fresh, oil free and soft as ever. This is a must have range of products for all those youngsters who are not afraid to step out this summer but also like to take care of their skin by protecting it from sun, dust and pollution. You can easily solve basic skin issues like acne and oily skin by regularly using their Neem face wash. At this age, it’s a must have for everyone.”

Enriched with the power of Neem Leaf Extract and Tea Tree Oil, Pure Active Neem face wash leaves the skin feeling clean, fresh and clearer. The innovative soap-free formula helps to prevent pimples and their recurrence. The product fights bacteria by washing and help prevent pimples while cleansing the pores by removing impurities caused by pollution. It also removes excess oil from the skin which can attract dirt, germs and bacteria. Garnier’s New PureActive Neem face wash is available in 50g and 100g packs priced at Rs.49 and Rs.75 respectively across retail outlets across India.

The Garnier Pure Active Pore Unclogging Wash has an intense refreshing formula that deeply purifies pores, removes inlayed impurities and prevents formation of imperfection marks. It is ideal for those in search for a perfect skin result. It is priced at Rs.79 and Rs.150 for 50g and 100g respectively.

The Garnier Pure Active Blackheads Uprooting Scrub delivers double ‘anti spots, anti-marks’ action. Enriched with an exfloliant & powerful micro-beads, it not only roots out blackheads but also gently peels off imperfection marks thanks to its remarkable scrubbing properties. It is priced at Rs. 79 and Rs. 150 for 50g and 100g respectively.