Future Consumer Limited launches their first ever Web Series

Future Consumer Ltd (FCL), a part of Future Group, has unveiled stimulating webisodes “Sid Sandy aur Siyaappa” focusing on bringing oats from the World of Pressure to the World of Pleasure for their newly launched brand, Kosh™. Kosh™ consists of four product variants – Kosh Instant Oats, Kosh Broken Oats, Kosh Oats Atta andKosh Wheat + Oats Atta.

Connecting with consumers through humour and wit, the Sid Sandy aur siyappa aims at enlightening the health conscious consumers about the third staple part of diet - kosh. The series is an intricate infusion of family, characters, relationships and situations that target all consumers. They all can relate to the characters, who portray each one of us in varied form. The series Shows the finer nuance of healthy living. It illustrates everything from eating habits, being health conscious or a even complete foodie.

“At FCL, we have introduced our Kosh oats keeping in mind Oats being the third most staple grain. Through the “SID SANDY AUR SIYAAPPA” web series, we wanted to connect with and relate to each and every Indian household. We aim to create a strong impact in the consumers mind about choosing the healthy grain without compromising on the taste factor. We ate FCL are pleased to present the Kosh range that is both delicious and healthy at the same time. ”Mr.Rahul Kansal, Chief Marketing Officer, Future Consumer Limited 

Kosh oats has been introduced with the objective of making India adopt Oats as the 3rd grain post staple rice and wheat. With Kosh, India will soon witness a change in the way oats is consumed and sold in the country. Unlike any other brand, Kosh views the consumer through the lens of Indian-ness and accordingly presents a range of products that delivers Indian Food.

Kosh will be distributed extensively through various modern retail stores across India. It will also be distributed through general trade in 12 key cities to begin with and go national in the coming months.


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