Financial services space gets its first digital association!

BFSI Digital Stallions Forum has been launched; the forum is India’s first digital association exclusively for the Financial service space

BFSI Digital Stallions Forum is launched by Paurush Sonkar, a digital evangelist for the financial services space. The forum aims at providing a common platform to Chief Marketing Officers and Digital Marketing teams of Financial Services companies to network, discuss issues & challenges and meet industry leaders

Sharing further details regarding the association, Paurush Sonkar said, “The financial services space is the 4th largest spender on display advertising online and 2nd largest spender on search engine marketing and yet it did not have a dedicated and exclusive platform that represented it. Given the fast evolving nature of technology and consequently the Digital Marketing space, the lack of such an exclusive platform was quite evident. It is this very need that has led to the formation of BFSI Digital Stallions Forum.”

He added “I have been associated with Digital Marketing in the financial services space for close to a decade now. Through this association I intend to take my passion for this field a step further. I truly believe that associating with this forum will allow CMOs and Digital Marketers of financial companies, better leverage the immense power of this beautiful and dynamic medium.”

The Forum has a 10 point charter, which can make a positive and impactful difference to the way Financial service companies in India manage their Digital Marketing. To name a few of the activities that would be undertaken under the aegis of the association; conduct research specific to the BFSI sector, promote the concept of a DMO, organise training and knowledge enhancement platforms and others

Companies that sign up with BFSI Digital Stallions Forum are entitled to a range of benefits including the unique concept of a Digital Deal. The Digital Deal would allow members to avail of digital marketing services such as design, media, consulting, etc at special rates

The forum already has members from 14 financial companies such as Birla Sun Life Insurance, TATA AIG General Insurance, IDFC MF, UTI MF, Sharekhan, HDFC Bank, ICICI Bank and a few others