FCB Ulka Interactive, Mumbai wins creative & media duties of Vero

FCB Ulka Interactive, a division of FCB Ulka Group, recently bagged the creative and media duties of Vero. Vero has launched an innovative concept that aims to bring the perfect coffee experience to coffee connoisseurs across India. Taking a cue from the Make in India phenomenon, Vero has focussed on the Indian coffee blends rather than going with the western tastes.

‘Vero’ is an Italian word for Real, True and Perfect. One can enjoy uniquely crafted blends brewed in a world-class coffee capsule machine at just a touch of a button.

Commenting on the pitch process, Priya Gandhi, Vice President at Vero, said that post a creative and strategy presentation done by five agencies and two rounds of evaluation, FCB Ulka was finalised as the agency to manage the business. “The decision was based on their deep understanding of our product, user insights and proven capability in managing small-to-large social media campaigns. We are confident that FCB Ulka will not just be a communication agency but a strategic partner in our journey to redefine the coffee experience in India and build the brand Vero,” she added.

On the win, Satish Ramachandran, Senior Vice President, FCB Ulka Interactive, said, “Vero coffee is a prestigious business and it’s a pleasure to be a part of the launch of this new category in India. I would like to thank the client for having expressed their confidence in FCB Ulka Interactive.”

The win adds significant weight to FCB Ulka Interactive’s client portfolio, which includes marquee clients such as ICICI Bank, Skoda, Amul, Tata Housing, Tata Consultancy Services, etc.